HomeSponsorship & MarketingFootballUnited Kingdom

Women’s Super League title sponsorship reinforces Barclays’ status as ‘financial partner of football’

Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.

Most recent

The first in a new series of webinars from SportBusiness University, Executive Insights give sports business and sport management students an exclusive and unrivalled look at how leaders across the business …

MLS expansion team drawing huge buzz thanks to the excitement of Austin, Texas, finally becoming a major league sports town and the global profile of minority owner and noted actor Matthew McConaughey. Bob Williams reports.

Adam Nelson talks to Jurg Capol, marketing director of the International Ski Federation (FIS) about how the organisation has endured the Covid-19 pandemic thanks to digital innovations.

A new survey says a large proportion of event hosts are planning for spectators to return to stadiums and have not postponed any events beyond September 2021. But will the event bidding sector be the same after the pandemic?