Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.
FFA embraces ‘challenger brand’ status as A-League spin-off heralds new dawn for Australian soccer
Australian football entered a new stage in its development earlier this year with the announcement that the A-League and W-League would be spun off from Football Federation Australia. The FFA's chief commercial and marketing officer Luke Bould talks Adam Nelson through the implications of the move and how the body is set up to weather the change.
Le Floc’h: Fifa Women’s World Cup sponsorship rights could be unbundled in 2022
Women’s World Cup currently has two-tier sponsorship model
Global Partner tier includes sponsorship rights to all Fifa events
Betway upgrades VfB Stuttgart sponsorship
German club VfB Stuttgart has extended and expanded its association with gambling firm Betway
Macron adds Victory to A-League portfolio
Italian sportswear manufacturer Macron has further increased its presence in Australian football by agreeing a new deal with A-League club Melbourne Victory
Espanyol connects with Digi as back-of-shirt sponsor
Spanish top flight football club RCD Espanyol has signed up telecoms operator Digi as a sponsor
Rangers snub new title sponsor Cinch at Scottish Premiership opener
Defending Scottish Professional Football League champions Rangers refused to sport the logo of online used car retailer Cinch, the league's recently-announced title sponsor, on their shirt sleeves as the…
George Pyne on Bruin Capital’s recent run of dealmaking
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview George Pyne, Bruin Capital founder and chief executive. Eric and Chris also discuss the ongoing Tokyo Olympics, tension surrounding the planned shift of the Universities of Texas and Oklahoma to the Southeastern Conference, and Barstool Sports’ acquisition of both the naming and media rights for the Arizona Bowl.
Brighton reaping benefits of Barber’s community focus
Brighton & Hove Albion chief executive Paul Barber talks about the commercial philosophy that links his time working for the Football Association, the Vancouver Whitecaps in Major League Soccer and now the Premier League club. Ben Cronin reports.
Racing League looks to engage new audiences and reduce dependence on betting levy
Ahead of the start of the inaugural season of the Racing League, SportBusiness looks at how the new competition is looking to achieve "positive disruption" in the UK horse racing market, as well as reduce the sport's dependency on the Horse Racing Betting Levy. Matthew Williams reports.
Nent’s ambitious expansion plans are good news for rights-holders but highly risky
The Nordic Entertainment Group (Nent) plans to become Europe’s number one streaming service. If successful, its Viaplay OTT brand could soon be as ubiquitous as Sky or ESPN. But scaling in Europe on a market-by-market basis is an expensive and highly risky strategy.