Barclays
EXCLUSIVE: Barclays takes over Wimbledon umpire’s chair asset vacated by Robinsons
Barclays will see its logo feature on the umpire’s chair at the Wimbledon Championships as part of its record sponsorship signed with the All England Lawn Tennis & Croquet Club (AELTC).
Barclays replaces HSBC as Wimbledon banking sponsor
The All England Lawn Tennis Club (AELTC) has announced a new multi-year sponsorship deal with UK bank Barclays
WSL title sponsor Barclays buoyed by knock-on effect of England’s Euro 2022 triumph
Barclays group head of sponsorship Tom Corbett has said he is delighted with the knock-on effects of the Lionesses’ Uefa Euro 2022 victory, and admits the brand had no idea of the explosion in women’s foo…
Aston Villa looking to turn fan engagement into commercial revenue with new loyalty card scheme
Data-led fan engagement platform Fortress and Barclays have developed a new universal payment scheme at Aston Villa FC, aiming to deepen the connection between a club and its fans and open up whole new commercial revenue opportunities in the process.
Women’s Super League title sponsorship reinforces Barclays’ status as ‘financial partner of football’
Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.
Britons’ interest in women’s football spikes post-World Cup, research shows
New research carried out by YouGov and financial services company Barclays has found a surge in interest in women’s football after this year’s Fifa Women’s World Cup.
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