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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Women’s Super League title sponsorship reinforces Barclays’ status as ‘financial partner of football’
Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.
Fan Zone Case Study: FIFA Fan Fest
FIFA Fan Fests were a natural development of the large-scale public viewings that were staged by some of host cities during the 2002 FIFA World Cup in Korea and Japan. Although FIFA had no official involvement in these events, their high interest and popularity encouraged world football’s governing body to hold the first official Fan Fests at the 2006 World Cup in Germany.
Puma triples rights fee in Borussia Dortmund kit deal
Sports brand Puma’s strategy of tying up major European football clubs to kit supplier agreements has generated a substantial new deal with Bundesliga club Borussia Dortmund.
Nashville SC toasts Fat Bottom Brewing Co. partnership
Major League Soccer expansion team Nashville SC has named the East Nashville-based Fat Bottom Brewing Co. as its official craft beer partner.
As part of the deal, Fat Bottom Brewing Co
London Stadium signs WiFi agreement with O2 and Cisco
London Stadium has signed a deal with telecommunications giants 02 and networking hardware company Cisco to make high speed WiFi available to those attending events at the venue
Norwich City sign with Finnish marketing agency to capitalise on Teemu Pukki success
Premier League club Norwich City has entered an agreement with Finnish marketing agency i2 ltd in a bid to further expand its presence across the country
Real Madrid’s global partnership with Microsoft helps club to 30 per cent digital revenue growth
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Best Partnership of the Year award, by SportBusiness – FC Barcelona and Beko
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
How Tokyo 2020 smashed the domestic sponsorship record for the Olympics
In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.