In 2014, Japanese carmaker Nissan agreed a partnership with the Uefa Champions League (UCL). The challenge was to create an integrated campaign that could be activated in over 90 countries, deliver a strong business impact and bring to life Nissan’s core brand pillars of 'Innovation and Excitement'.
You need a Premium subscription to access this content
Upgrade now to enjoy unlimited access to all our articles, insights, features and more
Already a subscriber? Sign in here