In 2014, Japanese carmaker Nissan agreed a partnership with the Uefa Champions League (UCL). The challenge was to create an integrated campaign that could be activated in over 90 countries, deliver a strong business impact and bring to life Nissan’s core brand pillars of 'Innovation and Excitement'.
Our latest on Covid-19
MLB rebukes Turner for participating in World Series celebration
League's position does not explain why player wasn't prevented from returning to field
2021 Boston Marathon postponed until at least next fall
The Boston Athletic Association has decided to postpone next year's Boston Marathon until "at least the fall of 2021" in the wake of the global Covid-19 pandemic
Pepsi sponsorship chief Warner says revamped Champions League delivered ‘comparable value’
PepsiCo’s senior director for global sports marketing, Adam Warner, commends Uefa for finding 'different sources of value' in this year reformatted Men's Champions League and explains why the brand has decided to expand its relationship with the governing body to include women's club and national competitions. Ben Cronin reports.
The Champions League continues to deliver growth but remains under scrutiny
The Uefa Champions League is set to deliver another big increase in revenues in the next cycle, but there are still doubts it will survive beyond 2024. Frank Dunne explains why.
LaLiga clubs told to exit betting operator sponsorships by end of 2020-21
The Spanish government’s Minister of Consumption, Alberto Garzón, has sent a letter to the presidents of 25 LaLiga football clubs calling for an end to gambling sponsorships after the completion of th…
Papa John’s signs as official title sponsor of EFL Trophy
The English Football League (EFL) has signed up pizza delivery company Papa John's as title sponsor of the EFL Trophy
Serie B and Konami strike new licensing agreement
Lega Serie B, the governing body for Italian football’s second division, has signed a new licensing agreement with video game developer Konami Digital Entertainment.
CAA adds Tottenham’s Son Heung-min to representation roster
CAA Base, a division of the CAA Sports agency, has signed up Tottenham Hotspur forward Son Heung-min for exclusive commercial representation in all areas
From old-school to digital dealing – How Content Arena is supporting sports media’s choking rights market
In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"
Yahoo Sports looks to operate at center of emerging sports industry trends
Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher
Indian fantasy sports industry can surmount recent legal hurdles, say experts
IPL driving growth in Indian fantasy sports sector
Users predicted to hit 100m this year
Sector continues to face legal challenges
Venue rivalry emerges as New York looks beyond Covid-19
Bradley Rial takes a look towards the future of event hosting in New York, one of the hardest-hit areas in the US during the Covid-19 pandemic.