In 2014, Japanese carmaker Nissan agreed a partnership with the Uefa Champions League (UCL). The challenge was to create an integrated campaign that could be activated in over 90 countries, deliver a strong business impact and bring to life Nissan’s core brand pillars of 'Innovation and Excitement'.
Business case study | The Europa League emerges as a major brand in its own right
While it may be tempting to see the Uefa Europa League as a property in the shadow of the mighty Champions League, Europe’s ‘second’ trophy is emerging as a brand in its own right with a broad footprint and scheduling that is proving attractive for sponsors and broadcasters. Kevin Roberts reports.
1950-2014: A history of sponsorship at the Fifa World Cup
When Fifa organised the first World Cup in Uruguay in 1930, the event and the objectives of the federation were very different to the ones we recognise today
Lazio secures Contrader as back-of-shirt sponsor
Italian Serie A club Lazio has signed up technology company Contrader to its portfolio of kit sponsors
FC Diez Media retains Conmebol club competition rights to 2026
The South American Football Confederation (Conmebol) has opted to retain FC Diez Media as the agency to market commercial rights to its club competitions from 2023 to 2026
Eleven’s MyCujoo in the market for head of sponsorship
MyCujoo, the football streaming platform now under the ownership of Eleven, is recruiting for a head of sponsorship
Investindustrial ‘makes €200m offer’ for Barça Corporate stake
European investment group Investindustrial has made a €200m ($239.7
Webinar replay | Harnessing the power of user-generated content
How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.
Mark Abbott on the start of Major League Soccer’s 26th season
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Abbott, Major League Soccer president and deputy commissioner. Eric and Chris also discuss National Football League’s recent trio of official sports betting partnerships, the developing effort of former Major League Baseball superstar Alex Rodriguez to buy the National Basketball Association’s Minnesota Timberwolves, TrillerNet’s acquisition of combat sports-focused media company FITE, and rising tension between US media networks and Nielsen Media Research.
Executive Insights | Media-rights acquisition in the USA
The first in a new series of webinars from SportBusiness University, Executive Insights give sports business and sport management students an exclusive and unrivalled look at how leaders across the business …
McConaughey’s star power helps Austin FC make immediate MLS splash
MLS expansion team drawing huge buzz thanks to the excitement of Austin, Texas, finally becoming a major league sports town and the global profile of minority owner and noted actor Matthew McConaughey. Bob Williams reports.