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Washington Capitals’ inaugural Stanley Cup triumph leads to commercial uplift ‘across board’

WASHINGTON, DC - JUNE 12: Fans celebrate as the Washington Capitals Victory Parade and Rally concludes on June 12, 2018 in Washington, DC. (Photo by Scott Taetsch/Getty Images)

NHL team broke e-commerce and in-venue merchandise records after first title in franchise history TV ratings and digital streaming minutes on NBC Sports Washington up significantly year-on-year

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