HomeSponsorship & MarketingRugby UnionEurope
Premium

Guinness aims to become “world’s number one rugby brand” with Six Nations title sponsorship

Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.

Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related Articles

Rugby Union
Business

Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.
Premium
Rugby Union
Events

The seven-a-side format of rugby was accepted by the IOC in 2009 and made its debut at Rio 2016. World Rugby chief executive Alan Gilpin discusses how the sport's inclusion opened up new markets, while looking ahead to Tokyo 2020 and Paris 2024
Premium

Related News

Rugby Union
Sponsorship & Marketing

The French Rugby Federation (FFR) has signed a sponsorship agreement with temporary work and recruitment company Manpower in a deal brokered by the Infront agency
Rugby Union
Industry Moves

Sports marketing company Global Sports Media has added former Scottish Rugby Union (SRU) sponsorship manager David Whiteford as its head of business development and strategy
Rugby Union
Sponsorship & Marketing

Welsh Rugby Union (WRU) top-tier sponsors Principality, Admiral and Vodafone have publicly called out allegations of bullying and discrimination within the governing body and demanded that immediate action…
Rugby Union
Licensing & Merchandising

Global sports merchandising company Fanatics has extended its ecommerce and manufacturing deal with the British & Irish Lions rugby union team through to 2030

Most recent

Football
Governance

The balance of power in European club football is set to swing a long way back toward football’s governing bodies in 2023, as an impending European Court of Justice (ECJ) judgment looks likely to restore Uefa and Fifa’s position as the undisputed gatekeepers of the sport.
Premium
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Len Perna, chairman and chief executive of TurnkeyZRG. Fisher and Russo also discuss the National Football League’s handling of governance matters surrounding the life-threatening, on-field injury of Buffalo Bills safety Damar Hamlin, ownership changes within Candy Digital, Cristiano Ronaldo’s historic signing with Saudi Arabian football club Al Nassr, Vince McMahon’s return to operational control of World Wrestling Entertainment, and John Henry’s leadership of Fenway Sports Group.
Premium
Football
Media

Two major East Asian markets report rampant piracy of Fifa World Cup matches in December, while piracy challenges subside in some other markets.