World Athletics faces many challenges in increasing the exposure and awareness of the sport beyond its traditionally affluent participant base. Chief executive John Ridgeon tells Kelvin Tan what their gameplan for 2020 is, and why Asia matters.
Major sports federations have urged the US government to keep Saudi Arabia on its main list of the countries that do not adequately protect intellectual property as a result of the widespread piracy of…
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.