HomeOtherAmerican FootballUnited Kingdom

NFL and EA Sports | How to win friends and influence people

CHICAGO, IL - JUNE 21: L-R Nick Jonas plays Madden NFL 13 with Kyle Johnson at the EA SPORTS Pigskin Pro-Am Eve on June 21 2012 in Chicago, Illinois. (Photo by David Banks/Getty Images for EA Sports)

Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.

Most recent

Kevin McCullagh speaks to Luca Ferrari, partner and global head of sports at law firm Withersworldwide, about how investors in sport should be regulated and the measures that should be taken when exercising due diligence.

Tim Hunt, commercial and marketing director at Williams, wants sponsorship platform to focus on “the USPs of being an F1 team” M

Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.

Saul 'Canelo' Álvarez has departed his deal with Golden Boy Promotions, tearing up his 10-fight deal with DAZN in the process after only two events. Callum McCarthy explores how the boxer made himself a free agent.