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NFL and EA Sports | How to win friends and influence people

CHICAGO, IL - JUNE 21: L-R Nick Jonas plays Madden NFL 13 with Kyle Johnson at the EA SPORTS Pigskin Pro-Am Eve on June 21 2012 in Chicago, Illinois. (Photo by David Banks/Getty Images for EA Sports)

Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.

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