It's still early days for esports and sponsorship. 'Non-endemic' brands are starting to dip their toes in the water, and the values of deals are starting to rise.
ESPORTS | Disconnected – Why blue-chip brands have been slow to sponsor esports
A growing group of blue-chip brands are sponsoring esports, but the majority remain on the sidelines. Why? Matt Cutler reports.
Esports | Stability is key for Overwatch League
Activision Blizzard has announced plans to launch a groundbreaking esports league. SportBusiness International looks at whether it will set a new commercial benchmark for the sector.
Reading FC aligns with Rival to build esports community
Gaming platform development company expands roster of team partners
Uefa to launch Euro 2020-themed tournament on Fortnite
Uefa has agreed a deal with Epic Games to create a Euro 2020-themed in-game tournament in the publisher’s popular Fortnite title.
TSM claims esports record with FTX naming rights deal
US esports organisation TSM has agreed a 10-year naming rights deal with cryptocurrency exchange FTX, adding that the $210m (€172.7m) valuation represents a record for the esports industry.
Canal Plus strikes deal to take eSportsONE to Ethiopia
The eSportsONE channel from Sport1, the German sports broadcaster, is now available in Ethiopia following a distribution agreement reached with pay-television broadcaster Canal Plus
Sports NFTs look to establish staying power
Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports
Alibaba-owned Daraz leverages cricket to power emerging e-commerce platform
Alibaba-owned online shopping platform Daraz is using the acquisition of Bangladesh Cricket Board rights to drive audiences to its site. Kevin McCullagh asks if the experiment could provide a new
Mark Tatum on the NBA’s pursuit of global growth
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Tatum, National Basketball Association deputy commissioner and chief operating officer. Eric and Chris also discuss the National Football League’s developing plans in Germany, Major League Baseball’s rising on-field integrity and competition issues, heightened activity in the global data market, and recommended expansion for the College Football Playoff.
Sabran: CAA Eleven has exceeded Euro 2020 sponsorship sales target
On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.