Garry Cook, executive chairman, Gfinity, on the opportunities in esports

From an early role heading up the Jordan Brand project for Nike, a three-year spell as the chief executive of Manchester City – which included the takeover by the Abu Dhabi United Group – and a four-year stint at the Ultimate Fighting Championship (encompassing its sale to Endeavor), Garry Cook’s career has intersected with some of the most compelling events in the recent history of the sports business. It has also traced an arresting arc from what might artlessly be described as “traditional” sport to its more contemporary challengers. In this interview from the London Sports Decision Makers Summit, Cook explains Gfinity’s business model and unpacks the opportunities in professional gaming.

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