HomeEsportsEsports

Garry Cook, executive chairman, Gfinity, on the opportunities in esports

From an early role heading up the Jordan Brand project for Nike, a three-year spell as the chief executive of Manchester City – which included the takeover by the Abu Dhabi United Group – and a four-year stint at the Ultimate Fighting Championship (encompassing its sale to Endeavor), Garry Cook’s career has intersected with some of the most compelling events in the recent history of the sports business. It has also traced an arresting arc from what might artlessly be described as “traditional” sport to its more contemporary challengers. In this interview from the London Sports Decision Makers Summit, Cook explains Gfinity’s business model and unpacks the opportunities in professional gaming.

Most recent

British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.

As dedicated facilities are becoming more commonplace, Rick Snider looks at how sports venues are becoming more adaptive for autistic people.

The Bundesliga's esports property is seen as a valuable tool with which to engage a younger fanbase and expand the reach of the league and its commercial partners. Story by Bob Williams.

Surveys show that public attitudes to content piracy are positive and ingrained in Southeast Asia. Kelvin Tan asks broadcasters and rights-holders what can be done to head off a growing problem.