HomeEsportsEsports

Garry Cook, executive chairman, Gfinity, on the opportunities in esports

From an early role heading up the Jordan Brand project for Nike, a three-year spell as the chief executive of Manchester City – which included the takeover by the Abu Dhabi United Group – and a four-year stint at the Ultimate Fighting Championship (encompassing its sale to Endeavor), Garry Cook’s career has intersected with some of the most compelling events in the recent history of the sports business. It has also traced an arresting arc from what might artlessly be described as “traditional” sport to its more contemporary challengers. In this interview from the London Sports Decision Makers Summit, Cook explains Gfinity’s business model and unpacks the opportunities in professional gaming.

Most recent

Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.

Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.

Highlights of the finance panel at the Sports Decision Makers Summit London. How are investors shaping sport?

Highlights from the esports panel at Sports Decision Makers Summit London, including discussion of the impact of eSports and eSports culture on the structure, marketing, monetisation and presentation of future sports competitions.