International media-rights revenues for the English Premier League are set to increase by almost 50 per cent in its new cycle, according to research conducted by TV Sports Markets.
The round of deals, with sports broadcasters in territories outside the UK, underline the massive, and still-growing, popularity of Premier League football around the world.
They also point to the continued growth in the global pay-television industry, for which live sport is cornerstone content. However, some experts expect tougher times ahead for pay-television as cheaper internet-based services proliferate and grow.
The league stands to earn at least $1.732bn (€1.573bn) per season from international rights in the new cycle. This is about 47 per cent more than the 2013-14 to 2015-16 cycle in which it earned $1.181bn per season from the corresponding markets. Growth has slowed slightly – between the 2010-13 and 2013- 2016 cycles, the jump was about 60 per cent.
These international deals follow the Premier League’s record-breaking domestic media-rights auction in February 2015, when pay-television broadcasters BT and Sky paid a total of £1.712bn ($2.26bn) per season for rights covering the 2016-19 period. When deals with the BBC for highlights, and several other ancillary packages, are included the league will earn £1.807bn per season from its domestic rights in the cycle.
In total, the Premier League will earn at least $4.12bn per season from domestic and international media rights in 2016-19. It will be the world’s second most valuable sports media-rights property in the world after American football’s NFL, and just ahead of Major League Baseball and basketball’s NBA.
Other European football leagues will once again be looking on enviously at the Premier League’s ability to generate massive revenues from overseas media rights. By comparison, Spain’s LaLiga earns about €650m per season from international media rights in the 2015-16 to 2017-18 cycle; Germany’s Bundesliga earns about €175m per season from 2015-16 to 2016-17; Italy’s Serie A earns €185.7m per season from 2015-16 to 2017-18; France’s Ligue 1 earns €32.5m per season from 2012-13 to 2017-18, rising to €80m per season from 2018-19 to 2023-24.