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Premier League takes pride of place on Peacock as NBCU’s key weapon in streaming wars

(Credit: NBCUniversal)

NBCUniversal is actively looking to utilize NBC Sports' premium properties to attract subscribers to its new streaming service and help differentiate the platform from its rivals in the crowded and competitive direct-to-consumer marketplace.

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Ioris Francini, the former co-president of WME IMG, current chairman of IMG Media and now specialist commercial advisor to the sports industry, gives his take on the shifting dynamics in rights brokerage and distribution and the spate of private equity deals sweeping through sport. Ben Cronin reports.

Thanks to the arrival of superstar quarterback Trevor Lawrence and the approval of a $120m football performance center, there is a renewed sense of excitement and optimism surrounding the Jacksonville Jaguars, as team president Mark Lamping tells SportBusiness.

In his first major interview since the collapse of the media rights deals for France’s Ligue 1 and Italy’s Serie A, Mediapro founder Jaume Roures strongly defends the company’s approach in both markets and insists that neither deal fell through on concerns about Mediapro guarantees.

Shares in global sports data provider Sportradar fell more than 7 per cent in their first day of trading in the United States. But company officials remain resolute in their long-term growth prospects. US editor Eric Fisher reports.