Coca-Cola buys global Premier League rights to push multiple brands in the UK
Coca-Cola GB’s three-and-a-half-year deal with the Premier League is the largest sponsorship deal the UK branch of the company has ever signed and the first it will activate across its entire portfolio. Ben Cronin examines why the brand is partnering with the league and what it means for the Premier League’s multi-sponsor approach.
The search to replace Premier League chief executive Richard Scudamore, who announced his resignation over a year ago, has proved arduous. Frank Dunne looks at the issues surrounding media-rights growth and the challenges Scudamore's succesor should expect.
The Premier League going down in value? The unthinkable has happened. Frank Dunne investigates what happened, and whether the market is at a pivotal point where an old way of doing business can no longer be relied upon to deliver the necessary premiums.