Comment: December 2014

Kevin Roberts: What's not to like about the IOC's proposals for change?

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here

Read this next

Events

Millennial Games | Tokyo 2020 programme finally delivers the focus on youth long promised by the IOC

27 Jun 2017
Events

Games over | The dual award of the 2024 and 2028 Olympics could signal the end of bidding as we know it

27 Jun 2017
Marketing

How Tokyo 2020 smashed the domestic sponsorship record for the Olympics

21 Nov 2019

White Paper | Future-proofing sports media: embracing AI for enhanced fan experiences

5 Apr 2024
From our partners
Sponsorship & Marketing

Beijing 2022 | Sponsorship activations disrupted but tech firms add dynamism

10 Mar 2021