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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Young, gifted and Parisian: why PSG means more than football to global youth
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari. Frank Dunne reports.
Unsuccessful initial tender raises questions over K-League’s domestic media strategy
Pooling media rights to Korea’s K-League with national-team matches was supposed to create a property more valuable than the sum of its parts. John Duerden investigates why it isn’t working yet.
EXCLUSIVE: Details emerge of IMG’s commission-based five-year Brazilian league proposal
A proposal from the IMG agency for international rights to Brazilian football’s Campeonato Brasileiro Série A covers five seasons, from 2020 to 2024, but would provide no minimum guarantee payment to th…
Amazon Prime subscribers boosted by Premier League coverage
Amazon Prime Video’s UK subscriber numbers increased by 35-per-cent year-on-year during the fourth quarter of 2019 on the back of its coverage of football’s English Premier League.
LaLiga kicks off media-rights tender in 16 European countries
LaLiga, the governing body of Spanish football’s top two divisions, has launched its invitation to tender covering broadcast rights in 16 European territories.
Genius Sports signs data agreement with Singapore FA
Sports data company Genius Sports says a new data partnership with the Football Association of Singapore will underpin a "digital transformation drive" at the sports body
Mushrooming OTT market struggles under the weight of its own choice
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
BT’s ‘Beyond Limits’ rebrand informs CSR-focused partnerships with Home Nations FAs
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
How NFL Game Pass uses data to conquer fans around the world without hurting TV revenues
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Q&A: Sameer Pabari, managing director of international media, the NFL
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans.