La Liga

Latest Features

How the league which is home to some of the biggest clubs in world football is looking to eSports to grow its brand at home and abroad. Rubido Fano may not score goals for Barcelona, boss the Real Madrid midfield or make goal-saving tackles for Valencia, but right now he – and others like him – are an important part of LaLiga’s brand development and fan engagement plans.

In this week's China sports industry round-up: Tencent adds MLB rights to complete major league set; Alisports raises RMB1.2bn funding; and Chinese rugby investment on hold

In this week's China sports industry round-up: DDMC takes on LaLiga rights; Man Utd strikes Ping An partnership; and Chinese investors already out at Northampton Town

Digital and social media consultant Richard Clarke says LaLiga’s OTT move, and the Bundesliga’s fanatical drive for social media engagement, all come down to the pursuit of the Premier League

Bob Williams speaks to Carlos Pérez, head of LaLiga's US office, about how the Spanish football league uses it to meet its global ambitions

Clubs in the top two divisions of Spanish football have voted to oppose the Spanish football federation’s (RFEF) plans to reform the Copa del Rey and Spanish Supercopa.

LaLiga president Javier Tebas has hit out at the plans of Fifa counterpart Gianni Infantino to launch new club and national team competitions, stating the proposals hark back to the old days of world football’s governing body.

LaLiga, which operates the top two division of Spanish football, has revealed it is close to announcing a new partnership with a “massive conglomerate” that will support the organisation’s growth plans in the US, and has also confirmed a link-up with the Thai League.

LaLiga, which operates the top two divisions of Spanish football, has launched its latest esports venture, with the new project to be sponsored by Spanish banking group Santander and French food products manufacturer Danone.

Features

The LaLiga Global Network will build on a productive first year by continuing to explore fruitful partnerships around the world, according to Oscar Mayo, LaLiga’s director of international development.

LaLiga’s Global Network is taking Spanish football’s top property – and its teams – to a wider audience than ever before.

The ‘Ndrangheta – the Calabrian mafia – has successfully infiltrated football in Italy. As Frank Dunne explains, some fear that its influence may now be spreading to Spain and beyond.

Dermot Ledwith looks at El Clásico in Spain and asks is it the biggest sporting fixture in the world today.

The 2016-17 season has been a watershed for the broadcast product of Spanish football’s top-tier – not only in how the rights are sold and revenues distributed, but how it is presented on TV across the world. Broadcasters and fans at home – and on the move – are benefitting from LaLiga’s innovative and ambitious new broadcast presentation.

Just over a year ago the Spanish sports media industry underwent a seismic shift at the heart of its biggest property when a Royal Decree was passed in order to pave the way for the introduction of the collective selling of Spanish domestic football rights.

The English Premier League looks set for another bumper increase when it sells its domestic broadcast rights next year. But what strategies are currently being discussed to try and replicate that kind of increase in the other big four European football leagues? Frank Dunne, Editor of TV Sports Markets, asked the decision-makers in Spanish, French, German and Dutch football at last month’s SPORTELMonaco.

Elisha Chauhan asked FC Barcelona board member Jordi Moix to explain the rationale behind the Spanish football giant’s €600-million renovation project for its Nou Camp home.