Liga de Fútbol Profesional (LFP)
How the league which is home to some of the biggest clubs in world football is looking to eSports to grow its brand at home and abroad. Rubido Fano may not score goals for Barcelona, boss the Real Madrid midfield or make goal-saving tackles for Valencia, but right now he – and others like him – are an important part of LaLiga’s brand development and fan engagement plans.
Digital and social media consultant Richard Clarke says LaLiga’s OTT move, and the Bundesliga’s fanatical drive for social media engagement, all come down to the pursuit of the Premier League
Bob Williams speaks to Carlos Pérez, head of LaLiga's US office, about how the Spanish football league uses it to meet its global ambitions
The LaLiga Global Network will build on a productive first year by continuing to explore fruitful partnerships around the world, according to Oscar Mayo, LaLiga’s director of international development.
Just over a year ago the Spanish sports media industry underwent a seismic shift at the heart of its biggest property when a Royal Decree was passed in order to pave the way for the introduction of the collective selling of Spanish domestic football rights.
The English Premier League looks set for another bumper increase when it sells its domestic broadcast rights next year. But what strategies are currently being discussed to try and replicate that kind of increase in the other big four European football leagues? Frank Dunne, Editor of TV Sports Markets, asked the decision-makers in Spanish, French, German and Dutch football at last month’s SPORTELMonaco.