How the league which is home to some of the biggest clubs in world football is looking to eSports to grow its brand at home and abroad. Rubido Fano may not score goals for Barcelona, boss the Real Madrid midfield or make goal-saving tackles for Valencia, but right now he – and others like him – are an important part of LaLiga’s brand development and fan engagement plans.
In this week's China sports industry round-up: Tencent adds MLB rights to complete major league set; Alisports raises RMB1.2bn funding; and Chinese rugby investment on hold
In this week's China sports industry round-up: DDMC takes on LaLiga rights; Man Utd strikes Ping An partnership; and Chinese investors already out at Northampton Town
Digital and social media consultant Richard Clarke says LaLiga’s OTT move, and the Bundesliga’s fanatical drive for social media engagement, all come down to the pursuit of the Premier League
Bob Williams speaks to Carlos Pérez, head of LaLiga's US office, about how the Spanish football league uses it to meet its global ambitions
LaLiga president Javier Tebas has hit out at the plans of Fifa counterpart Gianni Infantino to launch new club and national team competitions, stating the proposals hark back to the old days of world football’s governing body.
LaLiga, which operates the top two division of Spanish football, has revealed it is close to announcing a new partnership with a “massive conglomerate” that will support the organisation’s growth plans in the US, and has also confirmed a link-up with the Thai League.
The LaLiga Global Network will build on a productive first year by continuing to explore fruitful partnerships around the world, according to Oscar Mayo, LaLiga’s director of international development.
LaLiga’s Global Network is taking Spanish football’s top property – and its teams – to a wider audience than ever before.
Just over a year ago the Spanish sports media industry underwent a seismic shift at the heart of its biggest property when a Royal Decree was passed in order to pave the way for the introduction of the collective selling of Spanish domestic football rights.
The English Premier League looks set for another bumper increase when it sells its domestic broadcast rights next year. But what strategies are currently being discussed to try and replicate that kind of increase in the other big four European football leagues? Frank Dunne, Editor of TV Sports Markets, asked the decision-makers in Spanish, French, German and Dutch football at last month’s SPORTELMonaco.