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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
How oil giant Shell is using Nissan’s Formula E team to reposition itself for the energy future
Kevin McCullagh looks at oil company Shell's entrance into the realm of electric motor racing and how it is marketing its diversification into electric vehicle charging and other ‘new energy’ products.
In the Driving Seat
Zak Brown founded JMI in 1995, selling the motor sport agency to Chime Communications in October 2013. This March he was made Group CEO of Chime’s sports marketing division, CSM Sport & Entertainment.
WRC event in Chile set to be cancelled amid social unrest
The World Rally Championship’s planned event in Chile next April is set to be cancelled due to ongoing social unrest in the country.
The event had been due to take place from April 16-19 in Concepción. T
IMG terminates Americas Rallycross Championship
The IMG agency has announced it will end its Americas Rallycross Championship (ARX) having failed to reach an agreement with commercial partners to secure its long-term future
Sony acquires rights for real and virtual X1 Racing League
Sony Pictures Networks has acquired media rights in the Indian subcontinent for the country's new X1 Racing League motorsports series, and its sister esports competition X1 Racing eSports
New circuit lined up to host Hungary’s MotoGP return
The MotoGP motorcycle-racing series has today (Wednesday) signed a preliminary agreement to add a Hungarian race to its calendar from 2022, with a new circuit to stage any future events
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.