On September 19, UEFA will decide which 13 cities across Europe host Euro 2020. SportBusiness International Deputy Editor Owen Evans met UEFA General Secretary Gianni Infantino to get his take on the opportunities and challenges for the new event set-up.
LaLiga, the organising body of the top two divisions of Spanish club football, has signed an agreement with China Sports Futurity Investment (CSFI) that will lead to the development of its first permanent…
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.