SportBusiness speaks to Louis Liu, secretary general of the Chinese Football Association, about China's ambitions to become a football superpower.
Our latest on Covid-19
Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Audio: FIFA World Cup Roundtable
Four leading names from the sports industry met to discuss the commercial health and future direction of the FIFA World Cup. Here are some audio excerpts and vox-pops.
Southeast Asia means business as Asean prepares Fifa World Cup 2034 bid
The financial numbers of an Asean World Cup bid in 2034 look positive, especially with a Chinese boost, but will Fifa’s member associations be convinced?
LFP to re-tender Mediapro’s French league rights ‘next week’
The French Professional Football League’s (LFP) board of directors has agreed to re-tender its broadcast rights for the 2020-24 cycle next week but has limited the auction to those rights returned by M…
Serie A opts for private negotiations with international rights bidders
Italian football’s Lega Serie A has decided to enter into private negotiations with bidders for its international rights from 2021-22 to 2023-24.
Megogo seals exclusive Uefa club competition rights in Ukraine
International OTT streaming platform Megogo has acquired exclusive rights to all Uefa club competitions in Ukraine, from 2021-22 to 2023-24
Montreal Impact rebrands as Club de Foot Montréal
Major League Soccer team Montreal Impact has unveiled a major identity refresh, in which the club has been renamed Club de Foot Montréal, or CF Montréal for short.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.