Europe
Uefa finally unveils Qatar Airways renewal
Qatar's flag carrier maintains status as the official airline partner of Uefa's men's national team competitions.
Euro 2024 kicks off with bumper audiences, UK numbers soar for ITV and BBC
German fans tuned in in their millions to watch the hosts thrash Scotland in the Euro 2024 curtain-raiser, which drew a 10-year audience high in the UK for a tournament-opener
Castore makes first move into Belgium with Club Brugge deal
Sportswear brand Castore has entered the Belgian football market for the first time via a kit supplier agreement with Club Brugge
Further woe for 777 Partners as British Basketball League licence terminated
The sports portfolio of US investment fund 777 Partners has suffered another hit after Basketball League Ltd (BLL), which operates the top-tier British Basketball League, had its licence terminated by the sport’s national governing body.
EXCLUSIVE: Tottenham looking for new sleeve sponsor as another Cinch deal ends
Tottenham Hotspur is in the market for a new sleeve sponsor after online car retailer Cinch opted not to extend its deal with the club, continuing a retrenchment that has also seen the brand decide on an early exit from its five-year title deal with the Scottish Professional Football League (SPFL).
Ex-World Rugby CCO Hill named commercial director of Ineos cycling team
Tom Hill, a former commercial executive at World Rugby and Manchester United, has joined UCI WorldTour professional cycling team Ineos Grenadiers as its commercial director
Crystal Palace signs ‘record’ Net88 deal as Cinch retraction continues
Premier League side Crystal Palace has signed a ‘record’ two-year deal with Asian betting firm Net88, opting to continue to make hay from the sector before a league-wide ban on betting sponsorships comes into force at the end of the 2025-26 season.
French Alps 2030, Salt Lake City-Utah 2034 set for IOC Session crowning
Political instability in France places caveats against effort to land 2030 Winter Olympic and Paralympic Games
Players’ union launches landmark legal challenge to Fifa over international calendar
Global players’ union Fifpro has today (Thursday) backed an unprecedented legal challenge to world governing body Fifa over the expansion of the international calendar to include a 32-team Club World C…
DAZN strengthens Swiss offering further with Ligue 1 rights
French football's LFP Media has announced its first direct deal with a broadcaster for its next international rights cycle, a three-year agreement with DAZN across Germany, Austria and Switzerland.
Sky Italia locks down exclusivity to its Uefa club rights
Sky Italia has opted against opening up free-to-air coverage of Uefa club competitions in Italy next season via the on-sale of rights or on its own TV8 channel.
Premier League closes Guinness sponsorship, Barclays poised to extend
The Premier League is busy finalising its commercial programme ahead of next season, unveiling a new beer sponsorship with Guinness amid reports Barclays has renewed its deal and Oracle is to end its association.
Experience Kissimmee agrees first UK on-kit deal with Brighton sleeve rights
Florida tourism authority Experience Kissimmee has signed its biggest-ever deal in the UK football market by acquiring the sleeve sponsorship rights at Brighton & Hove Albion
DAZN finalises Serie A rights deal in DACH
DAZN has renewed its Serie A rights in Germany and Austria while also acquiring rights in Switzerland for the next three years, in a deal agreed by the assembly of governing body Lega Serie A in December
Engelbert Strauss signals Americas push with Mexican FA deal
German workwear brand Engelbert Strauss has signalled its intention to move into the Americas by agreeing a multi-year sponsorship deal with the Federación Mexicana de Fútbol (FMF) on the eve of the C…
Top US agency UTA breaks into European football with Roof takeover
United Talent Agency, the US talent, sports and entertainment firm, has made significant inroads in European football, acquiring Germany’s biggest football agency, Roof, on the eve of the Uefa European Championships in the country.
Serie B looks to close domestic TV deals in week of talks
Lega Serie B is preparing for intense negotiations this week as it looks to bring an end to its stuttering domestic media rights sales process for the 2024-27 cycle.
Leverkusen builds on recent success with Niedax sleeve deal
In its first sponsorship announcement since completing its historic 2023-24 season, Bayer Leverkusen has upgraded its deal with cable management systems manufacturer Niedax Group.