Sports Betting

Baseball
Sponsorship & Marketing

MGM Resorts International has chosen its MGM Resorts brand to become a 'Proud Partner’ of the New York Yankees in a move linked to the awarding of up to three full commercial casino licences in the New Y…
Football
Sponsorship & Marketing

São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026. Th
Multiple Sports
Sponsorship & Marketing

The UK government’s long-awaited white paper to ensure ‘gambling laws are fit for the digital age’ has imposed no definitive new limits on gambling company sponsorships in UK sport. T
Football
Sponsorship & Marketing

Online gambling sponsorships of Dutch sports organisations are set to be phased out following the government’s planned ban on 'untargeted advertising' from the start of July this year.
Football
Sponsorship & Marketing

Inter Milan has secured an agreement with LeoVegas.News, the football magazine arm of the gambling company LeoVegas. The three-year deal makes LeoVegas
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) has struck gambling-related sponsorships with crypto casino BC.Game and online betting platform Duelbits. The BC
Basketball
Sponsorship & Marketing

Sports betting operator Galera.bet has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.
Multiple Sports
Sports Betting

Sports betting and iGaming company BetMGM and wagering streaming network SportsGrid have expanded their multiplatform partnership. The companies originally partnered in February of 2022
Football
Sponsorship & Marketing

The Premier League has called on its clubs to voluntarily phase out gambling company sponsorships on shirtfronts within three years to avert an enforced ban from the UK government
Football
Sponsorship & Marketing

German football club RB Leipzig has signed up gambling platform 888sport as a sponsor
Football
Sponsorship & Marketing

Huddersfield Town, the second-tier English football club, has signed up gambling platform BK8 as a sponsor
Rugby Union
Sponsorship & Marketing

The naming rights to South Africa’s Kings Park Stadium have been acquired by gambling brand Hollywoodbets.  
Football
Sponsorship & Marketing

English Premier League club Tottenham Hotspur has signed an extension to its regional sponsorship with gambling platform Fun88
Football
Sponsorship & Marketing

European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet
American Football
Sponsorship & Marketing

National Football League franchise the New York Jets has signed up Fubo Sportsbook to its sponsorship portfolio
Sports Betting

Angela Ruggiero, chief executive and founder of the Sports Innovation Lab, and former Olympic gold medallist spoke at the recent SportBusiness Summit in Miami about the impact of sports betting on athletes and the technology sector.