Sports Betting

São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026. Th

The UK government’s long-awaited white paper to ensure ‘gambling laws are fit for the digital age’ has imposed no definitive new limits on gambling company sponsorships in UK sport. T

Online gambling sponsorships of Dutch sports organisations are set to be phased out following the government’s planned ban on 'untargeted advertising' from the start of July this year.

Inter Milan has secured an agreement with LeoVegas.News, the football magazine arm of the gambling company LeoVegas. The three-year deal makes LeoVegas

The Argentinian Football Association (AFA) has struck gambling-related sponsorships with crypto casino BC.Game and online betting platform Duelbits. The BC

Sports betting operator has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.

Sports betting and iGaming company BetMGM and wagering streaming network SportsGrid have expanded their multiplatform partnership. The companies originally partnered in February of 2022

The Premier League has called on its clubs to voluntarily phase out gambling company sponsorships on shirtfronts within three years to avert an enforced ban from the UK government

German football club RB Leipzig has signed up gambling platform 888sport as a sponsor

Huddersfield Town, the second-tier English football club, has signed up gambling platform BK8 as a sponsor

The naming rights to South Africa’s Kings Park Stadium have been acquired by gambling brand Hollywoodbets.  

English Premier League club Tottenham Hotspur has signed an extension to its regional sponsorship with gambling platform Fun88

European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet

National Football League franchise the New York Jets has signed up Fubo Sportsbook to its sponsorship portfolio

Angela Ruggiero, chief executive and founder of the Sports Innovation Lab, and former Olympic gold medallist spoke at the recent SportBusiness Summit in Miami about the impact of sports betting on athletes and the technology sector.