Data case studies
Ascot digs into customer data to help double hospitality revenues
Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.
Data insights allow ICC partners to maximise digital activations
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
Newcastle Falcons follow analytical approach to revive flagging attendances
A deep-dive into how rugby union’s Newcastle Falcons used a new CRM and corresponding data-driven approach to marketing communications as a means of reinvigorating its attendances.
Finnish football’s data-driven approach to growth
The Football Association of Finland adopted a data-driven approach to increasing player numbers and growing commercial revenue as part of its participation in the Uefa GROW development programme. In this extended report, David Walmsley looks at the way it tried to achieve these objectives.