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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
ICC targets younger audiences with digital-first, data-led broadcasting approach
Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Cricket Australia posts increased surplus of AUD$18m
Cricket Australia posted an operating surplus of AUD$18.2m (€11.3m/$12.6m) in 2018-19 with overall revenues totalling AUD$485.9m.
Revenue from continuing operations stood at AUD$474.3
ICC reveals record-breaking digital engagement for Cricket World Cup
The International Cricket Council has released the final digital content viewing figures for this year’s men’s Cricket Word Cup in England, revealing record-breaking levels of digital engagement for a c…
ECB targets younger fans with England ODI team campaign
The England and Wales Cricket Board (ECB) has launched a new marketing campaign to target young audiences as the England team prepares to compete in the ICC Men’s Cricket World Cup.
ICC announces fan zone plans for Cricket World Cup
The International Cricket Council (ICC) has announced details of ‘City Celebrations’ fan zone experiences for this year’s men’s World Cup in England and Wales.
Fan
Teams in prime US travel destinations mine tourists for ticket sales boosts
Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
Ex-adidas marketing chief McCammon wants to make Excel Esports a ‘truly British’ product
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
2020 Youth Olympics give Lausanne chance to take lead in driving ‘new Games’ era
Lausanne is home to dozens of sports organisations but, until recently, its event-hosting capabilities and ambitions have been relatively modest. How will the 2020 Winter Youth Olympic Games change the landscape? Bradley Rial reports.
‘Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.