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‘Mobile-first’ Asian consumers driving Twitter’s sport partnerships strategy
Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and…
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Business school | ICC teaches associate cricket nations how to generate income
There are hopes that a new partnership between the International Cricket Council and CSM Sport & Entertainment will help developing cricket nations to create their own income streams. Greg Pitcher reports.
