Mixed Martial Arts
Betclic teams up with UFC in betting, presenting partner role
The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal
UFC extends Mola deal in Indonesia, unveils China fitness initiative
The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.
DAZN adds more Muay Thai, turns to Bild for PFL exposure
DAZN has further added to its combat sports portfolio by signing a deal with Muay Thai organisation Rajadamnern World Series (RWS)
Denis Green | MMA is taking a seat at China’s top sporting table
Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.
PFL appoints Laitsas to key international strategy and MENA role
United States-based mixed martial arts promotion the Professional Fighters League (PFL) has appointed Adam Laitsas as executive vice president of international strategy and business operations for the…
UFC’s Asian talent pathway could bring coveted commercial growth
The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
UFC heading back to Sydney with long-term deal
The Ultimate Fighting Championship (UFC) will return to Sydney for the first time since 2017 after the New South Wales Government reached a four-year, multi-event agreement with the mixed martial arts…
Endeavor unveils TKO as new merged entity for UFC, WWE
The new, publicly listed company that will combine Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) will operate under the name TKO Group Holdings, the Endeavor group has announced
PFL launches Africa division with ‘groundbreaking’ Ngannou signing
Professional Fighters League (PFL), the US-based mixed martial arts promotion, has announced the launch of a new Africa division to coincide with the high-profile signing of Francis Ngannou, the former…
UFC adds Monaco Cocktails as official sponsor
The Ultimate Fighting Championship (UFC) has penned a multi-year sponsorship agreement with Monaco Cocktails focusing on the drink company’s Hard Lemonade beverages.
Bernard joins PFL to oversee international strategy
The Professional Fighters League (PFL) has named Gregg Bernard as the executive vice-president of international strategy and business development as the league continues to grow its international presence
ONE Championship, Animoca to launch NFT-powered mobile game
Martial arts organization ONE Championship has come together with Hong Kong software developer Animoca Brands as well as its subsidiary Notre Game to create ONE Fight Arena, a mobile game powered by non-fungible…
PFL, China Sports Media ink broadcast deal
The Professional Fighters League (PFL) and China Sports Media (CSM) have announced a multi-year agreement to broadcast live fight coverage on short-form video platform Douyin, giving users access to all…
SuperSport adds ONE Championship to rights portfolio
Pay-television broadcaster SuperSport has continued its recent run of rights deals by formalising an agreement with mixed martial arts promotion the ONE Championship
UFC partners with Cosm for immersive PPV event venues
The Ultimate Fighting Championship (UFC) has announced a multi-year deal with tech company Cosm, who will produce and present live UFC Pay-Per-View (PPV) events using immersive 8K technology
ONE Championship hires Horizon Sports & Experiences to grow sponsorship in US
Martial arts league ONE Championship has hired Horizon Sports & Experiences (HS&E) to manage the league's sponsorship and brand activation efforts in the United States
Norris-Jones promoted to oversee global partnerships for UFC
The Ultimate Fighting Championship mixed martial arts promotion has announced the promotion of Grant Norris-Jones to the position of senior vice-president with oversight of global partnerships
ITV delves into MMA with PFL highlights
UK commercial broadcaster ITV has made its first move into mixed martial arts by agreeing a rights deal with US promotion the Professional Fighters League (PFL)