Football
Coca-Cola agrees multi-brand sponsorship with Ajax
Coca-Cola European Partners has signed an ‘Official Partner’ deal with Dutch Eredivisie champions AFC Ajax for the next three seasons.
New DFB-Pokal domestic deals deliver fee increase of over 20 per cent
The German Football Federation (DFB) has today (Friday) signed off on new domestic broadcast deals for the DFB-Pokal worth an uplift of over 20 per cent on the current agreements
Crouch Review calls for independent regulator for UK football in preliminary report
The UK government’s fan-led review into football has called for an independent regulator for the game and suggested fans be given powers to veto important decisions as part of a suite of preliminary r…
Stevenage follows Burger King sponsorship with Amazon Prime Gaming shirt deal
English League Two football club Stevenage FC has agreed a deal for Amazon Prime Gaming to become its main shirt sponsor
Match TV nets English Premier League rights in Russia
Gazprom Media-owned free-to-air and pay-television broadcaster Match TV has secured exclusive media rights in Russia to the English Premier League from 2022-23 onwards
Renewable Energy Group added as Manchester United global sponsor
English Premier League club Manchester United has signed a global sponsorship deal with the US-based producer of renewable fuels Renewable Energy Group
Lyon takes 35-per-cent revenue hit, Mediapro deal collapse a contributing factor
Olympique Lyonnais’ revenue dropped by 35 per cent to €177.4m ($208.9m)
FC Barcelona to feature on ABC during opening weekend of 2021-22 LaLiga season
The opening weekend of the United States media rights deal between ESPN and LaLiga will be highlighted by the FC Barcelona v Real Sociedad match on August 15 being showcased on the main ABC network
Angel City brings in Gatorade as founding partner
National Women's Soccer League expansion team Angel City FC has brought in sports drink brand Gatorade as a founding partner and the team’s exclusive sports drink partner.
Watford secure performance incentivised Stake.com shirt sponsorship
Newly-promoted English Premier League side Watford has signed up cryptocurrency betting platform Stake.com as its new front-of-shirt sponsor
La7 acquires free-to-air rights to women’s Serie A
La7, the Italian free-to-air television channel, has secured rights to the country’s women’s Serie A competition, along with the women’s Coppa Italia and women’s Supercoppa.
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Grubhub enters US sports landscape with Gold Cup partnership
US online food delivery service Grubhub has struck a deal with Concacaf to become the official food delivery partner of the 2021 Gold Cup, marking the company's first foray into a major sports partnership.
BeIN: Cyber attacks against Al-Khelaïfi and others a ‘daily reality’
Pay-television broadcaster beIN Media Group has confirmed its chairman, Nasser Al-Khelaïfi, and other officials have been the subject of “malicious hacks and threats”.
France Télévisions, Eurosport withhold Coupe de France fee in push for rebate
The two domestic rights-holders to the Coupe de France knockout clubs competition, France Télévisions and Eurosport, have yet to pay last season’s final fee instalment, with the broadcasters maintaining the…
Cyta retains Premier League rights in Cyprus
Cypriot telco Cyta has retained exclusive broadcast rights to English football’s Premier League for another three seasons.
iQiyi Sports secures exclusive Premier League rights in China
Streaming platform iQiyi Sports has become the English Premier League's exclusive digital media rights partner in China in a four-season deal, 2021-22 to 2024-25
DeVos family acquires Orlando City, Pride minority stake as Wilfs seal takeover
The Wilf family, who are majority owners of the National Football League’s Minnesota Vikings, have officially completed their takeover of Major League Soccer’s Orlando City SC, National Women’s Soccer Leagu…
ARD and ZDF ‘secure’ DFB-Pokal free-to-air rights
German football’s DFB-Pokal is set to continue to be showcased on public-service television with ARD and ZDF said to have secured two packages of live rights from 2022-23 to 2025-26.