Cricket
South Africa and Australia unveil sleeve sponsors for Cricket World Cup
Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
EXCLUSIVE: Foxtel renews BCCI deal after Pitch bags international rights
Australian pay-television broadcaster Foxtel has secured exclusive Board of Control for Cricket in India rights in a deal brokered by the Pitch International agency, SportBusiness understands
BCCI adds SBI Life sponsorship ahead of Australia ODI series
Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)
ICC introduces vertical broadcast feed for World Cup
The International Cricket Council (ICC) has claimed a first for the sport by announcing that it will produce an additional vertical video feed for India’s staging of the upcoming 2023 World Cup.
ICC goes to market in Mena with media rights to 2027
The International Cricket Council has launched separate invitations to tender (ITT) in the Middle East and North Africa for media rights to men's and women's tournaments in the 2024-27 cycle
EXCLUSIVE: Amul to be Afghanistan and Sri Lanka’s sleeve sponsor at Cricket World Cup
Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, has secured two kit sponsorship agreements for the upcoming 2023 Cricket World Cup, SportBusiness can exclusively reveal
CSA turns to Lotto Sport as kit sponsor as Castore exits
Cricket South Africa (CSA) has announced a new agreement with Lotto Sport to becomes its kit manufacturer.
BCCI targets sponsor additions after headline spots filled
The Board of Control for Cricket in India (BCCI) is looking to follow recent deals in flagship sponsorship positions by making further additions to its portfolio
Viacom18 strengthens grip on Indian cricket with BCCI linear, digital rights
Media group Viacom18 has strengthened its position as the home of Indian cricket, after today (Thursday) acquiring exclusive linear and digital rights to the national team’s bilateral matches.
New fantasy platform Super 11 becomes Asia Cup title sponsor
Newly launched fantasy gaming platform Super 11 Fantasy League has signed as the title sponsor of cricket’s 2023 Asia Cup.
BCCI secures title sponsorship fee uplift in IDFC First Bank deal
The Board of Control for Cricket in India has unveiled a lucrative new title sponsor in the shape of IDFC First Bank, the private sector bank
Mastercard sponsors 2023 Cricket World Cup
Mastercard has been announced as a sponsor of the upcoming ICC Cricket World Cup, which will be held in India between October 5 and November 19 this year
TNT Sports to show Asia Cup in UK and Ireland
Pay-television broadcaster TNT Sports has acquired exclusive rights in the UK and Ireland to cricket’s Asia Cup, which will take place in Pakistan and Sri Lanka from August 30 to September 17.
BCCI ‘lowers title sponsor asking price’
The Board of Control for Cricket in India (BCCI) has reduced the asking price for its title sponsorship rights after issuing an invitation to tender last week
BCCI launches ITT for bilateral media rights
The Board of Control for Cricket in India (BCCI) has launched an invitation to tender for its media rights to India's bilateral matches in a six-year cycle from 2023-24 onwards as it seeks to follow on…
Asics adds to Cricket Australia’s set of long-term sponsors
Japanese sporting goods company Asics has renewed as the ‘Official Apparel Partner’ of Cricket Australia, until 2028, as long-term sponsors consolidate across some of the governing body’s main assets.
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BCCI invites bids for title sponsorship rights
The Board of Control for Cricket in India (BCCI) has today (Tuesday) announced the release of an invitation to tender for title sponsorship rights to its events.
Whisper lands Caribbean Premier League production contract
UK-based sports production company Whisper has been named as the new production partner for the Caribbean Premier League ahead of the start of the 2023 season of the T20 cricket competition.