Cricket
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PCB announces international media-rights deals
The Pakistan Cricket Board has announced a series of international media-rights deals covering cricket played in the country during the 2021 to 2023 period
Fordham named new Rajasthan Royals Group CEO
Former IMG and England and Wales Cricket Board (ECB) executive Mike Fordham has been appointed chief executive of Indian Premier League cricket team Rajasthan Royals
Eros Now agrees streaming and sponsorship deal with Abu Dhabi T10
Indian streaming platform Eros Now has acquired media rights in multiple markets for this year's Abu Dhabi T10 cricket tournament and agreed a sponsorship deal with Team Abu Dhabi
LV= resumes connection with elite English cricket through new ECB deal
LV= General Insurance (LV= GI) has rekindled its association with elite cricket in England and Wales by agreeing a three-year deal to become the new official title sponsor of England’s men’s and women’s Tests …
IMG says discussions ongoing about future of IPL deal
IMG has moved to counter reports that its 13-year event management rights contract with Twenty20 cricket competition the Indian Premier League has been terminated, issuing a statement in which it said…
Former ECB chair Graves joins Oakwell Sports Advisory
Oakwell Sports Advisory group, the London-based specialist corporate service for the sports and media technology sector, has announced the appointment of Colin Graves, CBE to its advisory board
Eurosport India to broadcast UAE-Ireland series
International sports broadcaster Eurosport has acquired exclusive rights in India to the forthcoming cricket series between the United Arab Emirates and Ireland
India bridles at quarantine restrictions in Australia
The Indian cricket team is reported to be unhappy at what it sees as overly restrictive quarantine restrictions during its tour in Australia, raising doubts over the location of the planned fourth Test…
Bangladesh Cricket Board exceeds expectations in $2.1m Windies rights deal
The Bangladesh Cricket Board (BCB) has raised BDT17.9 crore (€1.7m/$2.1m) from its sale of broadcast rights to Bangladesh’s forthcoming home series against West Indies.
49ers helping USA Cricket to push niche sport into the mainstream
USA Cricket is working with 49ers Enterprises, the investment arm of the San Francisco 49ers, in its bold attempts to popularize the sport in the country. USA Cricket chief executive Iain Higgins speaks to SportBusiness.
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
Pandemic hits women’s sport, but revenue mix leaves it well placed to rebound
Adam Nelson talks to stakeholders from across women's sport about the impact of the pandemic and how the sector is well-placed to rebound thanks to a healthy revenue mix
CMC Markets adds Sydney Sixers BBL cricket club to Australia portfolio
Online trading provider CMC Markets has signed as a key sponsor of Australia’s Big Bash League (BBL) cricket club Sydney Sixers for the 2020-21 season.
Sri Lanka Cricket secures JAT Holdings as sponsor, finalises Dialog Axiata deal
Sri Lanka Cricket has added paint manufacturer JAT Holdings to its sponsorship portfolio as well as confirming an extension with long-term sponsor Dialog Axiata
Disney ‘to stream England’s India tour in UK’
Rights to England’s forthcoming cricket tour to India will be retained in the UK by the Walt Disney Company to exploit itself, it has been reported.
Cricketers association takes action against ICC over image rights
The Federation of International Cricketers’ Associations (Fica) is set to take legal action against the International Cricket Council (ICC) over the alleged unfair use of players’ image rights.
Cricket Australia in the market for commercial head
Cricket Australia, governing body for the sport in the country, is looking to recruit a head of commercial in the new year
ECB and Vitality renew T20 title sponsorships
The England and Wales Cricket Board (ECB) has extended its wide-ranging sponsorship contract with private medical insurance brand Vitality
Seven ‘makes latest Cricket Australia payment’ as court date set
Australian commercial broadcaster Seven West Media and Cricket Australia will face off in court on March 15 next year as part of their ongoing dispute over the value of a media rights deal
Round-Up: Amazon’s India rights ambitions, Rugby World Cup draw made, Federer’s Australian Open in doubt, and more
Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
Covid concerns limit England’s tour of India to three venues
The Board of Control for Cricket in India and the England and Wales Cricket Board (ECB) have announced the venues and dates for India’s upcoming home series against England, adding that due to the ongoing C…
Unilever becomes latest sponsor of The Hundred in CSM-brokered deal
The England and Wales Cricket Board’s (ECB) new franchise cricket tournament The Hundred has added consumer goods group Unilever to its growing portfolio of sponsors.
Rexona to push ‘Pit-vertising’ concept through Big Bash sponsorship
Cricket Australia has signed an innovative sponsorship deal with deodorant brand Rexona, reflecting on a year of commercial success in which it claims to have “defied market conditions during a global p…
Australia-India Boxing Day Test to host 30,000 fans
The Melbourne Cricket Ground will be permitted 30,000 fans a day during the five-day Boxing Day Test match between Australia and India, Victoria Sports Minister Martin Pakula has confirmed
Dates set for England in Sri Lanka and SA in Pakistan
Two major cricket tours have been scheduled for early next year, with England to visit Sri Lanka and, for the first time since 2007, South Africa to tour Pakistan
England ODI series in South Africa postponed due to health concerns
England’s One Day International series against South Africa has been stopped due to concerns over the mental and physical health of the players.
Cricket South Africa agrees media-rights deal with Foxtel in Australia
Cricket South Africa has agreed a four-year media rights deal in Australia with pay-television broadcaster Foxtel, running until the end of the 2023-24 southern hemisphere cricket season
BCCI to discuss adding two IPL teams
The Board of Control for Cricket in India will discuss the addition of two new franchise teams to the Indian Premier League T20 tournament in 2021 at its annual general meeting later this month
Snedden elected NZ Cricket chairman after Barclay departure
The board of New Zealand Cricket has elected Martin Snedden as its new chairman
Cazoo signs ECB deal for The Hundred, Bupa switches to the Big Bash in Australia
The England and Wales Cricket Board (ECB) has signed up online automotive retailer Cazoo as Principal Sponsor of The Hundred
ICC’s Barclay questions future of Test Championship
The World Test Championship could be discontinued with new International Cricket Council chairman Greg Barclay not convinced the current model is fit for purpose
Knight Riders Group expands into US with Major League Cricket investment
Knight Riders Group, the owners of Indian Premier League franchise Kolkata Knight Riders, has become significant stakeholders in Major League Cricket, representing a potentially major boost to the growth…
Seven seeks Cricket Australia emails as rights row continues
Australian broadcaster Seven West Media has filed court papers seeking access to correspondence between Cricket Australia, the Board of Control for Cricket in India, Foxtel and other parties as part of…
ITW Playworx awarded sponsorship sales rights to Abu Dhabi T10 League
The Mumbai-based ITW Playworx agency has been chosen to market and sell central sponsorships and in-stadia advertising rights to the Abu Dhabi T10 League
Stats Perform solidifies cricket position in new NZC deal
Sports data and technology company Stats Perform has retained one of its key cricket clients in a new agreement with the sport’s governing body in New Zealand.
LIVENow secures rights to Lanka Premier League
Streaming platform LIVENow has broadened its cricket portfolio by acquiring rights to the new Lanka Premier League tournament