Cricket
NRMA Insurance replaces Vodafone as CA’s Test naming rights sponsor
Cricket Australia has signed up NRMA Insurance as the naming rights sponsor of its men’s national team Test matches on home territory for the next four seasons.
Sportradar adds to cricket portfolio with CPL deal
Sports data and betting services company Sportradar has secured a betting streaming, data and integrity services agreement with cricket’s Caribbean Premier League.
ICC goes to market with media rights in Australia, Caribbean and North America
The International Cricket Council has today (Wednesday) issued an invitation to tender for the media rights in Australia, Canada, the Caribbean and the US to its major events from 2024 until at least 2027
ECB ‘offers to host’ India-Pakistan series
The England and Wales Cricket Board (ECB) has offered to host a test series between India and Pakistan, raising the possibility of a first red-ball contest between the teams for more than 15 years, according…
BCCI confirms Women’s IPL plans, AGM date
The Board of Control for Cricket in India (BCCI) has confirmed that it plans to launch a women’s edition of its flagship T20 competition the Indian Premier League (IPL) at the beginning of next year.
EXCLUSIVE: SA20 to be bundled with CSA rights in India
Broadcast rights in India for SA20, the new South African T20 competition due to start in January, will be bundled with wider Cricket South Africa rights, SportBusiness understands
Cricket Ireland secures Amul as T20 World Cup sleeve sponsor
Ireland men's cricket team have agreed a sleeve sponsorship with Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, ahead of the ICC T20 World Cup
Oval and Lord’s to host next two World Test Championship finals
The International Cricket Council has announced that the final of next year’s World Test Championship will be held at The Oval, with Lord’s to stage the match in 2025.
Cricket audiences encourage Daraz to target bigger sports and entertainment platform
Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.
Premium
ICC taps Fanatics to manage event retail and online store
Global sports merchandising company Fanatics has signed a wide-ranging deal with the International Cricket Council to manage retail at upcoming events and manufacture officially licensed products
Stake.com strikes European Cricket Championship sponsorship deal
Stake.com has been announced as a sponsor of the European Cricket Championship
Legends League Cricket rights switch from Sony to Disney Star
Disney Star has acquired exclusive rights in India to the Legends League Cricket (LLC) competition
Cricket Australia, ACA seek long-term benefits from VLAST extension
Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate a…
ICC clean sites policy ‘complicates Lord’s bid’ for World Test Championship
The Oval cricket ground is in the running to stage the World Test Championship final next year because the International Cricket Council’s favoured host for the event, Lord’s cricket ground, is reportedly hav…
Sharing premium rights is the new normal in India, Disney president Madhavan says
Splitting the rights for market-leading cricket properties between different broadcasters is a feature of the "evolution" of Indian sports media driven by rising costs, K Madhavan, the president of Disney…
Mastercard takes over BCCI title sponsorship rights from Paytm
Payments company Mastercard has agreed a deal with the Board of Control for Cricket in India to title sponsor domestic cricket in the country, including men's and women's national team home matches, during…
LNJ Bhilwara Group scores fourth Legends League Cricket franchise
LNJ Bhilwara Group has acquired a team in the Legends League Cricket (LLC) competition