Cricket
India A’s tour of England delayed due to Covid-19 curbs
The India A cricket team's tour of England set to take place this summer has been postponed due to the current Covid-19 restrictions
Google and Disney Plus Hotstar agree IPL ‘web stories’ deal
Internet search giant Google will show Indian Premier League match highlights this year via its Web Stories feature under a tie-up with Indian media group Disney Plus Hotstar
PCB outsources Covid protocols ahead of Pakistan Super League resumption
The Pakistan Cricket Board is outsourcing the management of its Covid-19 safety protocols after an outbreak brought the Pakistan Super League to a halt last month
Pandemic drives 2021 Global T20 Canada event to Malaysia
This year’s Global T20 Canada cricket tournament will be moved to Malaysia because of Covid-19-induced travel and health restrictions.
Mayor of London claims talks initiated with BCCI over hosting IPL matches
Mayor of London Sadiq Khan has said that talks have been opened with the Board of Control for Cricket in India and the Indian Premier League cricket tournament and its clubs over the prospect of hosting…
Martini Ip | Women’s sport presents opportunities for brands in Asia-Pacific
Women’s tennis, cricket, rugby and football will provide powerful sponsorship platforms for brands in the Asia-Pacific region in coming years, argues Martini Ip, account director, CSM Sport & Entertainment, Hong Kong
Enhanced County Championship production as matches streamed on ECB app
The England and Wales Cricket Board will stream live coverage of this year's entire LV= Insurance County Championship for the first time
Digital strategy helps Delhi Capitals secure 50-per-cent sponsorship revenue uplift
Indian Premier League franchise the Delhi Capitals has secured a 50-per-cent increase in sponsorship revenue compared to 2020
YuppTV renews multi-territory rights for Indian Premier League
Streaming platform YuppTV has acquired rights for this year's Indian Premier League T20 cricket tournament in nearly 100 countries
FanCode secures exclusive Cricket West Indies rights in India
Online streaming platform FanCode has acquired exclusive rights to broadcast the West Indies’ home cricket matches and competitions in India.
Unilever’s Lifebuoy develops cricket presence with new ECB deal
The England and Wales Cricket Board has expanded its association with Unilever-owned hygiene brand Lifebuoy
IPL hit by multiple positive Covid-19 tests
Preparations for this year's Indian Premier League cricket tournament have been hit by a series of positive Covid-19 tests among players and support staff
Vertu Motors seeks brand exposure in first sports sponsorship deals
New and used car retailer Vertu Motors has signed sponsorship contracts with Yorkshire and Durham County Cricket clubs and basketball team Newcastle Eagles
Expo 2020 becomes Rajasthan Royals’ main sponsor, MPL extends with KKR
The Rajasthan Royals has signed Expo 2020 Dubai as its principal sponsor, while gaming platform Mobile Premier League will continue in the same role for fellow Indian Premier League cricket franchise Kolkata…
ICC signs up Himalaya Men as brand extends cricket presence
The International Cricket Council (ICC) has added men’s personal care specialist Himalaya Men to its sponsorship portfolio.
ICC issues tender for an official apparel partner
The International Cricket Council has issued an invitation to tender for its official apparel partner position
Royal Challengers Bangalore agree kit deal with Puma
Indian Premier League team Royal Challengers Bangalore has agreed a multi-year kit supply deal with sportswear firm Puma, beginning this year