Cricket
BCCI sets base asking price for new IPL central sponsorship cycle
The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…
ICC issues two-year ITT for rights in Pakistan, Bangladesh and Sri Lanka
The International Cricket Council has released an invitation to tender covering 2024 and 2025 for its media rights in Bangladesh, Pakistan and Sri Lanka, the last remaining major markets where it is yet…
Evision seals ICC rights in Mena until 2027
Evision, the media and entertainment arm of telco e&, has secured exclusive International Cricket Council rights in the Middle East and North Africa until the end of 2027
Zee seeks to withdraw from $1.4bn deal with Disney Star for ICC rights
An immediate consequence of the collapse in the proposed merger between Sony Pictures Networks and Zee Entertainment is that the latter now intends to withdraw its planned $1.4bn (€1.2bn) commitment to rival media group Disney Star towards rights fees for International Cricket Council events.
Bruin-owned TGI Sport acquires cricket talent agency Insignia
TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has continued its aggressive acquisition push in the talent representation market, concluding a deal to buy cricket management agency Insignia Sports International.
Tata retains IPL title sponsor rights in record deal
The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).
Utilita acquires Hampshire stadium naming rights in cricket sustainability push
Hampshire Cricket is looking to lead the way for sustainable development in cricket after signing up energy company Utilita as its new stadium naming rights sponsor
TNT Sports secures BCCI rights to 2028 in nick of time
One week before the start of England’s five-Test tour of India, pay-television broadcaster TNT Sports has secured exclusive rights in the UK for the series in a deal that also covers all India home matches u…
ECB secures more grassroots funding in sleeve sponsorship renewal with IG
The England and Wales Cricket Board (ECB) has announced a three-year renewal of its sponsorship agreement with trading and investment firm IG.
Winners Alliance to manage cricketers’ collective commercial rights
Winners Alliance has announced a new agreement to manage select group commercial rights for the Federation of International Cricketers' Associations (FICA).
PSL nets strong increase in domestic media rights
Media group ARY, which owns pay-television broadcaster A Sports, has secured exclusive linear rights to the Pakistan Super League in 2024 and 2025 after outbidding its rivals at an auction and agreeing…
Kia extends naming-rights deal for The Oval
Automotive manufacturer Kia has extended its multi-million pound stadium naming-rights agreement with Surrey County Cricket Club
BCCI announces Campa and Atomberg Technologies as new central sponsors
The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.
Sony-Zee merger hold-up returns ICC content to Disney Star linear channels
Disney Star, rather than Zee Entertainment, will show the upcoming International Cricket Council U19 World Cup on its linear channels, in the wake of the delay in the merger between Sony Pictures Networks…
BCCI invites bids for Women’s Premier League partnership rights
The Board of Control for Cricket in India (BCCI) has released a request for quotation in relation to partnership rights for its new Women’s Premier League T20 competition, which launched last year.
Paarl Royals fills jersey sponsorship position with Six6s
South Africa T20 (SA20) team Paarl Royals has filled its headline sponsorship position for the 2024 season with the signing of online gambling platform Six6s
Coca-Cola lands ICC global sponsorship rights to 2031
The International Cricket Council has retained Coca-Cola as a sponsor until 2031 under a global eight-year agreement encompassing ICC events across all three formats of the game
Cricket Australia appoints Rise Worldwide to sell virtual inventory in India
Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.