American Football


Swimming pools were installed at EverBank Field ahead of the 2014 NFL (National Football League) season. Matt Cutler spoke to the Jacksonville Jaguars and Populous to see whether it’s a stadium initiative worth adopting.

The NFL (National Football League) could be set to move its all-star Pro Bowl game outside of the United States. Elisha Chauhan investigates the feasibility and rationale of touted host Brazil.

Owen Evans looks at where rights-trading agency giant MP & Silva sees potential European media growth for the NFL (National Football League), following last month’s five-year distribution deal.

Rachael Church visited NFL team the Philadelphia Eagles to find out why they are making sure their fans are fully engaged on game days.

Matthew Hochberg looks at the best and worst of the 2015 Super Bowl advertising campaigns, and why there was a more solemn tone around this year’s spots.

Is the NFL (National Football League)’s decision to partner with YouTube a sign that a major assault from Google for live premium rights is on the horizon? Owen Evans reports.

As an American who loves – absolutely loves – sport, the Super Bowl is one of the most exciting days in the calendar. Normal order of service is getting together with friends at home, eating copious amounts of unhealthy food, and sharing in the excitement of the Big Game on TV. Being outside the United States, in London, for the first time on Super Bowl Sunday this year, I didn’t know what to expect. Would it be any different across the pond?

Donna Goldsmith has held senior executive positions at the NBA (National Basketball Association), WWE (World Wrestling Entertainment) and 2014 Super Bowl Host Committee. She reveals how she became one of the most influential women in the business of sport.

Kevin Roberts: More than ever, success relies on authenticity

The Dallas Cowboys is the NFL (National Football League) franchise with the highest number of Facebook likes, currently 7.7 million, one million more than any other team. The Cowboys have the best overall social media presence in the NFL, according to social media analyst Starcount, which also ranks the Cowboys as the sixth best sports team in the world on social media.

The NFL (National Football League) has moved closer to a permanent Los Angeles return. However, many observers believe having a team back in the United States’ second-largest city could actually have a negative impact. Barry Wilner explains why.

Will American football take over London’s Wembley stadium? Nigel Jones QC reviews legal issues that may arise when a stadium is shared or taken over.

As the NFL (National Football League) International Series continues in earnest with more UK games this autumn, who better to lead expansion than a Brit? Barry Wilner spoke to Mark Waller about more regular season match-ups at Wembley, and potentially other cities in Europe.

The furore over the Washington Redskins’ name builds not only in the nation’s capital, but across the United States. However, the region has a precedent for name changes working out rather well.

The Dallas Cowboys will move into a new headquarters in Frisco by 2016. Barry Wilner looks at how the set-up could be a best practice model for sports franchises looking to secure public funding for stadia and facilities.

Plans are afoot for an NFL (National Football League) developmental league. Barry Wilner explains how it could work, and why it could be a watershed for a variety of stakeholders in north America’s sports industry.

The Buffalo Bills have stopped playing their annual regular season game in Canada, representing a rare mis-step for the National Football League (NFL). Barry Wilner explains why.

Barry Wilner looks at how the NFL (National Football League)’s new broadcast deal for Thursday night games could change the American football landscape as we know it.