American Football


Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.

Simon Bibby, head of research, and Michael Litman, CEO of Burst Insights use video analytics to gauge the success of Juventus FC's recent rebrand on social media

Andy Fry looks at the new brands and new categories bringing fresh strategies to sponsoring the US major leagues.

Kevin Roberts asks a series of sports industry experts about the global outlooks of the 'big four' established major leagues in the US.

As the NFL championship game on February 5 nears, Barry Wilner takes a look at how brands are planning to activate around Super Bowl LI.

Team values are continuing to soar in the NFL. Barry Wilner asks what is behind the continuing success of the North American League and whether it will continue

A new partnership between the Miami Dolphins and travel app Uber has the potential to change the way fans travel to and engage with US sports events. Ben Cronin reports

National Football League (NFL) franchise the Dallas Cowboys is the most valuable sports team in the world, according to Forbes.

The NHL is making its move in Las Vegas – but what future does the NFL have in ‘Sin City’? Barry Wilner reports.

Stephen Cannon is the new chief executive of AMB Group, the parent company of the Atlanta Falcons NFL American football franchise, Atlanta United FC from Major League Soccer and the PGA TOUR Superstore. Here he talks about how his career in the car industry has prepared him for his new role.

A new edition of the TVSM Global Report underlines the strength of the global sports media rights market, which is predicted to be worth nearly $50bn by 2019.

As the NFL finally heads back to LA, how is the major league landscape evolving in California?

Storytelling, digital engagement and private equity’s relationship with sport were some of the important themes covered at the recent Leaders Sport Business Summit in New York. Ben Cronin picks out five highlights from the event.

In the second of a series of articles on the business of the Super Bowl, a look at how brands cash in on the game's massive appeal.

In the first of a series of articles on the Super Bowl, we examine the business of televising one of the world's most-watched sports event.

In the third of a series of articles on the business of the Super Bowl, a focus on the match host, San Francisco.

Rachael Church talks about the 2015 SportAccord Convention being memorable for more than one reason.

Swimming pools were installed at EverBank Field ahead of the 2014 NFL (National Football League) season. Matt Cutler spoke to the Jacksonville Jaguars and Populous to see whether it’s a stadium initiative worth adopting.

The NFL (National Football League) could be set to move its all-star Pro Bowl game outside of the United States. Elisha Chauhan investigates the feasibility and rationale of touted host Brazil.