American Football
DirecTV renews deal with NFL Media, adds RedZone
Pay-television operator DirecTV has announced a multi-year renewal of its agreement with NFL Media to carry NFL Network and add NFL RedZone to all its platforms for the first time
Pricing, viewing features outlined as NFL Game Pass launches on DAZN
DAZN Group has today (Friday) officially launched the NFL Game Pass direct-to-consumer digital service on its platform globally, providing full details of the pricing structure and features
Gosper: Hosting demand exceeds supply for NFL European games
The National Football League is building a network of stadia and cities across western Europe that would facilitate a substantial increase in the number of regular-season games played on the continent…
Eight NFL players to embark on commercial tour in Germany, UK
The National Football League Players Association (NFLPA) has introduced a 'Passport Tour' which will see eight active NFL players visit the cities of Frankfurt and London to grow their brand and build…
Highmark and Buffalo Bills agree new stadium naming rights deal
Health insurance operator Highmark Blue Cross Blue Shield of Western New York will continue its stadium naming rights relationship with the Buffalo Bills when the NFL franchise moves to a new build in…
O2 TV Sport to cover Prague Lions’ debut ELF season
Pay-television broadcaster O2 TV Sport has acquired rights in the Czech Republic to the European League of Football (ELF) as a new Prague-based team debuts in the competition
ELF hires Qvest to develop FAST channels, engages WSC Sports
The European League of Football (ELF) has engaged technology company Qvest to deliver a full-service free ad-supported streaming television (FAST) channels service
Panini seeks to grow US sports in Europe through ELF tie-up
Collectibles company Panini has announced an agreement with the European League of Football (ELF) in a deal designed to provide more exposure for US sports in Europe
DirecTV lands commercial venue rights for NFL Sunday Ticket
DirecTV and EverPass Media, a new media platform created by the National Football League and RedBird Capital Partners, have announced a multi-year deal to air NFL Sunday Ticket at commercial establishments…
Genius adds ELF betting rights to American football portfolio
Data, technology and broadcast services group Genius Sports has widened its presence in American football by agreeing a data and streaming deal with the European League of Football (ELF)
Saints, Falcons new additions as NFL expands Global Markets initiative
The National Football League (NFL) has today (Tuesday) announced the expansion of its Global Markets Program, with the New Orleans Saints joining by becoming the first franchise to be awarded the French…
NFL owners approve flexing of Thursday Night Football
National Football League owners have voted to approve limited flexing of Thursday night games to Sundays
Tom Brady to join Las Vegas Raiders’ ownership
Retired seven-time Super Bowl winner Tom Brady is to join the National Football League's Las Vegas Raiders' ownership with the purchase of a minority stake in the franchise
ELF turns to remote production with AWS, adds Euronics sponsorship
The European League of Football (ELF) has agreed a production deal with Amazon Web Services (AWS), while the American football competition has signed up home appliances retailer Euronics as a new sponsor
San Francisco 49ers’ Levi’s Stadium ‘to host’ Super Bowl in 2026
Levi's Stadium, the home of the National Football League's San Francisco 49ers, is expected to be named the host for Super Bowl 60 in 2026 when league owners meet and vote next week
Genius Sports strikes data agreement with Canadian Football League
Data, technology and broadcast services group Genius Sports has launched a new official data and technology project with the Canadian Football League ahead of the 2023 season
Carolina Panthers in NFL first in Eleven Sports Media tie-up
In a first for the National Football League (NFL) market, the Carolina Panthers has teamed up with digital advertising agency Eleven Sports Media to launch a small business-focused partnership programme
Peacock to air first exclusively streamed NFL playoff
Peacock, NBCUniversal's direct-to-consumer streaming platform, will be the home of the first exclusively live-streamed National Football League playoff game, airing a NFL wild-card playoff on Saturday…