American Football

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry...

David Tepper has officially become the new owner of the Carolina Panthers, after his record takeover deal for the NFL American football franchise closed on Monday.

Welcome to the first edition of SportBusiness Group’s US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

The NFL has imposed a fine of $2.75m (€2.35m) on outgoing Carolina Panthers owner Jerry Richardson and is set to review recommendations for league-wide reform of rules governing workplace conduct following the probe into the scandal that forced the 81-year-old to sell the team.

In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model 

The NFL American football league has decided to retain Orlando as host of its Pro Bowl annual all-star event.

Welcome to SportBusiness Group’s US Digest, rounding up the news and developments coming out of the world’s biggest sports market Telemundo takes lead against Fox for World Cup viewers As Fox searches for...

In this week's US sports industry round-up: United bid wins 2026 World Cup vote by landslide; NBCSN to simulcast Telemundo Russia 2018 matches; and New Jersey sports betting bill is given the green light.

In this week's US sports industry round-up: Delaware ushers in new sports betting era; United 2026 bid outscores 'high risk' Morocco; and the New York Yankees win scheduling battle with ESPN.

Oliver Luck, a former executive at the National Collegiate Athletic Association, has taken up a new role as commissioner and chief executive of the XFL, a new American football league.

NFL American football franchise the Denver Broncos is involved in an ownership dispute after Beth Bowlen, one of the seven children of owner Pat Bowlen, saw her effort to secure control rebuffed by the trust in charge of the team.

Looking at historical data of the publicly-traded commercial partners of the US major leagues shows that investing in Official Corporate Partners is a sound long-term investment strategy. 

In this week's US sports industry round-up: NBA Finals tickets are cheapest in four years; FC Cincinnati to join MLS in 2019; and Twin Cities 'netted $370m from Super Bowl'

The NFL American football league has entered into a partnership with online sports apparel and merchandise retailer Fanatics.

The NFL American football league has today (Wednesday) awarded hosting rights for the 2023 and 2024 editions of its showpiece Super Bowl fixture to Arizona and New Orleans, respectively.

NFL teams will be fined if their players or members of staff kneel during the national anthem before games from next season.

The Carolina Panthers confirmed on Thursday that a definitive agreement has been signed to sell the NFL American football franchise to David Tepper, the founder and president of global hedge fund Appaloosa Management.