Jay Danzi, former chief operating officer of the US division of Lagardère Sports, has today (Monday) joined rival agency WME as a partner, bringing golf superstar Jordan Spieth with him.
Joining Danzi will be his team including Jordan Lewites and Laura Moses; various consulting clients; and world No.3 Spieth, who will be represented by both WME and IMG.
In addition to managing Spieth and continuing his work in golf and consulting, Danzi will also look to cultivate new business opportunities across the entire network of WME and IMG’s parent company, Endeavor.
“Jordan is a world-class talent, and we're excited to welcome him to the family,” Patrick Whitesell, executive chairman of Endeavor, said. “When you look at what he and Jay have already accomplished and consider WME and IMG's ability to amplify Jordan's reach across entertainment and sports, the possibilities are endless.
“Additionally, in adding Jay and his team of creative, strategic executives to the fold, we're increasing our expertise across brand strategy, sales, talent management and corporate consulting. I look forward to all we're going to accomplish together.”
Spieth’s most recent success includes his third-place finish at the 2018 Masters tournament. The 24-year-old American has 14 worldwide victories, including three major championships, making him and Jack Nicklaus the only two golfers to win three majors prior to the age of 24.
“Jordan, my team and I are excited about joining forces with everyone at WME, IMG and the broader Endeavor network,” Danzi (left of picture with Spieth) said. “Their incredible expertise and resources will help us navigate the ever-evolving media landscape and allow us to continue advancing Jordan’s highly respected brand, especially in non-traditional avenues. Additionally, I’m looking forward to collaborating with senior leadership on various new projects and ventures.”
During his time at Lagardère Sports, Danzi was involved in building or overseeing numerous areas of business, including the company’s brand consulting, sales, and golf consulting groups. Prior to joining Lagardère Sports in 2013, Danzi founded Forefront Sports Group, a successful startup focused on digital, golf consulting and client management.
Previously, he was managing director and senior vice-president at Wasserman Media Group. He also previously served as vice-president and global head of recruiting for IMG’s golf business, and worked as a brand manager at Bright Sun Consulting, where he oversaw sports and brand marketing.