XFL

The rebooted XFL has secured a commercial boost by landing ZOA Energy as its official and exclusive energy drink

The rebooted XFL has named United States sportswear and footwear manufacturer Under Armour as its official uniform partner ahead of the spring-season American football league’s revival in 2023.

The rebooted XFL has unveiled the names and brand identities of its eight teams ahead of the spring-season football league's revival in 2023, containing a mix of the old and the new

The rebooted XFL has secured a multiyear partnership with ticketing giant Ticketmaster, which will facilitate ticketing for all 43 games of the XFL season next year, including 40 regular-season games, …

The revived XFL has unveiled its eight cities and venues for the 2023 relaunch, with the spring-season league notably opting against having a presence in New York or Los Angeles, California, the two biggest…

Legal resolution arrives just weeks before scheduled start to trial

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Irwin Raij and Chuck Baker, newly appointed by prominent international law firm Sidley Austin LLP as partners and co-chairs of the entity’s Entertainment, Sports, and Media industry group. Fisher and Russo also discuss the abrupt departure of Sean Bratches as LIV Golf’s chief commercial officer, the new global media rights agreement between the revived XFL and the Walt Disney Co., the $380m (€360m) investment deal between LaLiga giant Real Madrid and United States-based global investment Sixth Street, Major League Cricket’s securing of $120m in new funding, and ongoing turmoil involving name, image, and likeness rights in US college sports.

Deal for spring football league builds in part on successful Hollywood career of Dwayne "The Rock" Johnson

The revived XFL has been threatened with legal action by media and commerce company Togethxr over the spring-season American football league's newly-released brand identity

The XFL has unveiled a new brand identity ahead of its planned return in February 2023, as well as a new slogan: “Tomorrow’s League Today.”

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Jessica Berman, National Lacrosse League interim commissioner. Fisher and Russo also discuss ongoing labor negotiations with the MLB Players Association, heightened turbulence in the United States sports betting market impacting entities such as DraftKings and Churchill Downs Inc.’s TwinSpires, a new funding round for digital sports media company Wave Sports + Entertainment, the sports industry’s response to the Russian military invasion of Ukraine, and the state of spring leagues for American football.

Ahead of its planned comeback in 2023, the revamped XFL has announced a strategic partnership with the National Football League which is focused on player health and safety, and innovation

Ahead of its planned comeback in 2023, the XFL has appointed Russ Brandon, former chief executive of the National Football League's Buffalo Bills, as its new president

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview John Levy, theScore founder and chief executive. Eric and Chris also discuss the state of the National Basketball Association amid the ongoing 2021 Finals, the increasing role of ABC in Walt Disney Co.’s sports rights deployment, and the future of the XFL and Canadian Football League following their abandonment of a potential business collaboration.

The Canadian Football League and XFL have put talks on hold over a potential partnership between the two leagues