Vero Communications

The campaign of the International Surfing Association for inclusion in the Olympics was led by ISA president, Fernando Aguerre. Vero Communications worked to strengthen the federation's relations with key figures in the Olympic movement. Vero managing director Sujit Jasani tells Frank Dunne what goes into building a successful campaign.

Mike Lee, the chairman and founder of strategic communications consultancy Vero Communications has died at the age of 61.

Countries and cities have various reasons for bidding to host an event beyond financial gain. Legacies can include improving the image of the city or country, putting it on the map in terms of attracting future events, creating a positive economic impact from increased tourism (the subject of a later report in this series), building venues and facilities that will enhance the health of a nation and help develop new sports stars, and improved infrastructure in areas from transport to telecoms and beyond.

Auckland was ranked first in the 2014 Ultimate Sports Cities rankings in the category of Legacy. Each major event supported by Auckland Tourism Events and Economic Development (ATEED), the body responsible for such events in the city, must have a plan that sets out the legacy that the event organiser will work towards.

London was ranked second in the 2014 Ultimate Sports Cities rankings in the category of Legacy. The London 2012 Summer Olympic and Paralympic Games were a huge global marketing showcase for London. The city is delivering the legacy of 2012 by maintaining the momentum and enthusiasm for major sporting events, and using its infrastructure, logistics and expertise to host more events.

The International Triathlon Union (ITU) has entered into a partnership with London-based sports communications consultancy Vero.