Uefa

Football
Media

Uefa and Fifa are going head-to-head with tenders in sub-Saharan Africa for major football properties, after media rights to European club competitions hit the market today (Monday)
Esports
Licensing & Merchandising

EA Sports FC 24 will feature a Uefa Euro 2024 add-on next summer as part of a new deal between football’s European governing body and video game developer EA Sports that will also include the launch of an eEuro esports tournament.
Football
Sponsorship & Marketing

Uefa, European football's governing body, has announced that Booking.com has renewed its sponsorship of both men's and women's editions of the European Championship
Football
Media

Pay-television broadcaster TNT Sports has sublicensed rights in the UK and Ireland to selected matches from the Uefa Women’s Champions League and the top-tier domestic women’s leagues of France, Spain and…
Football
Sponsorship & Marketing

Kipsta, the Decathlon-owned football brand, will replace Molten as the official ball supplier of the Uefa Europa League and Conference League in the next three-year cycle.
Football
Media

All matches from the group stages of this season’s Uefa Women’s Champions League will remain free to watch in most global markets despite initial plans by DAZN to move fixtures exclusively behind a pay…
Football
Media

Greece is the next market off the block for Uefa and the Team Marketing agency as they look to close out the club competition media rights sales process ahead of the new cycle
Football
Media

SportyTV has acquired an exclusive package of Uefa Euro 2024 free-to-air rights across large parts of sub-Saharan Africa, SportBusiness can reveal
Football
Media

Sport TV, the pay-television broadcaster, is to return as a Uefa Champions League rights-holder in Portugal for the first time in six years next season, it has been announced
Football
Media

Team Marketing has gone to market with Uefa club competition media rights across the Nordics, once one of the most bullish markets but which has softened considerably given the financial struggles of one…
Football
Sponsorship & Marketing

Coca-Cola, the US soft drinks corporation, has signed a new deal with its long-term commercial partner Uefa, becoming an official global sponsor of Euro 2024, the second tier of the federation’s national te…
Football
Media

Broadcast rights are on the market in Canada for Uefa club competitions across the 2024-27 cycle
Football
Media

Subscription broadcaster Premier Sports has picked up a significant package of rights in Ireland to Uefa club competitions in the new cycle
Football
Events

The UK and Ireland’s bid to host Euro 2028 will be unopposed after Uefa confirmed Turkey’s withdrawal from the bidding race to pursue a joint application with Italy to stage Euro 2032.
Football
Sponsorship & Marketing

Engelbert Strauss has become the first brand to be announced as a Uefa Europa League and Uefa Conference League sponsor in the next three-year cycle from 2024-25 to 2026-27, having renewed its association…
Football
Media

TF1, the free-to-air commercial broadcaster in France, has secured exclusive rights to the Uefa Women’s Euro 2025 tournament, SportBusiness understands.
Football
Media

Broadcast rights are on the market in both Belgium and Portugal for Uefa club competitions in the 2024-27 cycle
Football
Media

German public-service broadcasters ARD and ZDF have announced a new deal with Uefa for rights to Germany's men’s national team matches.