Sportfive
MNC lands AFF Championship rights in three markets
Indonesian media conglomerate MNC Group has acquired rights to the Asean Football Federation (AFF) Championship in its home country, along with the Philippines and Timor-Leste
Augsburg reshapes marketing strategy in renewed Sportfive deal
FC Augsburg has extended its relationship with the Sportfive agency by two years through to June 30, 2026, with the German Bundesliga club using the extension to reorganise its commercial department
Sportfive acquires influencer marketing agency TwoReach
Build A Rocket, the Sportfive-owned esports and gaming agency, has added to its portfolio in the digital entertainment space by acquiring influencer marketing platform TwoReach
Herbalife Vietnam sponsors AFF Mitsubishi Electric Cup
Nutritional supplements company Herbalife Vietnam has agreed a deal to be an Official Supporter of this year's AFF Mitsubishi Electric Cup, the Southeast Asian national football team competition
Sportfive awarded World Weightlifting Championships rights following IWF tender
The Sportfive agency has been awarded international media rights to the International Weightlifting Federation’s events after defeating a rival bid during a recent tender process run by the sport’s wor…
Sportfive signs exclusive sponsorship sales deal with Brazil’s Pain Gaming
Sportfive has been awarded an exclusive mandate to sell sponsorship packages for Pain Gaming, the Brazilian esports team
Sportfive taps Be Media for AFF Championship NFTs
Sportfive and Be Media, a subsidiary of Hong Kong-based digital collectibles firm Animoca Brands, have announced an agreement that will see the pair release a range of non-fungible tokens to mark the forthcoming…
Lyon renews long-term association with Sportfive
French Ligue 1 club Olympique Lyonnais has renewed its agreement with the Sportfive agency
Astro renews rights in Malaysia for AFF Mitsubishi Electric Cup
Malaysian pay-television broadcaster Astro has renewed its media rights for the Asean Football Federation Mitsubishi Electric Cup to cover the 2022 edition of the tournament
Nocco signs on for home Handball World Championships
The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.
Uefa awards Euro 2024 hospitality contracts to Sportfive-Fortius JV
Uefa has awarded the global contracts for both commercialisation and delivery of Euro 2024 hospitality packages to 2024 Hospitality Experience, a joint venture between the Sportfive agency and Zurich-based…
Sportfive adds Gen.G to esports representation roster
The Sportfive agency has added to its esports representation portfolio by agreeing a multi-year strategic alliance with the Gen.G organisation
Sky New Zealand renews netball commitment with World Cup rights deal
Pay-television broadcaster Sky New Zealand has acquired rights to the 2023 Netball World Cup, which will take place in Cape Town, South Africa
Sportfive aligns with Polygon in push into Web3 space
Sportfive has signed a ‘multi-year’ agreement to become the global agency of record for Polygon, the blockchain infrastructure provider, as the sports marketing agency targets Web3 as a key pillar of …
Knicks hire Sportfive to find new jersey patch sponsor
The National Basketball Association's New York Knicks have appointed global sports marketing agency Sportfive to secure the team’s next jersey patch sponsor, furthering the firm's presence in the league.
Cubillos returns to Sportfive in Latin America role
Pedro Cubillos has returned to the Sportfive agency in a role overseeing media rights acquisitions and sales in Latin America, SportBusiness understands
Sportfive expands Bulls deal with sponsorship, digital growth remit in France
The Sportfive agency has expanded its relationship with the Chicago Bulls as the NBA team seeks to grow its fan base in France ahead of its game in Paris next year
OneFootball appoints Sportfive’s Seifert as APAC strategy lead
OneFootball has appointed Sportfive executive Sebastian Seifert to lead its strategy in the Asia-Pacific region