SailGP
SailGP brings WSG on board to develop Women’s Pathway commercial programme
Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project.
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SailGP to stream event live on TikTok with dedicated feed
SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences
SailGP, T-Mobile step up 5G offering to enhance TV broadcast
T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
CBS renews SailGP deal, ups coverage plans after strong 2022
The SailGP series is to get broader television exposure in the United States in Season 4 following a new rights deal agreed with CBS Sports today (Thursday)
ITV lands SailGP rights, WBD secures exclusivity in New Zealand
UK commercial broadcaster ITV has acquired free-to-air rights to the upcoming SailGP season, while Warner Bros. Discovery has agreed a deal to exclusively cover the sailing series in New Zealand
Spain SailGP Team names Alquézar as chief executive
Sports industry veteran Antonio Alquézar has been named chief executive of the Spain SailGP Team, with the role to also include oversight of the sailing series’ event in Andalucía.
Canal Plus agrees new long-term SailGP rights deal
French pay-television broadcaster Canal Plus has renewed a rights agreement with the SailGP sailing series.
The new five-year deal will run until 2028, according to L’Équipe.
Vettel on board as SailGP launches first German team
Global sailing series SailGP has announced the launch of its first-ever German team ahead of its upcoming fourth season, with four-time Formula 1 world champion Sebastian Vettel among its investors
IMG retains SailGP remit
SailGP has today (Thursday) announced a 'multi-year' renewal with IMG to continue as the racing league’s global agency of record.
No place for Singapore as SailGP finalises season four calendar
Global sailing series SailGP has finalised its 12-leg calendar for its fourth season, which will include new events in Los Angeles and Canada but no race in Singapore
Rolex steps up backing of SailGP with 10-year deal
Swiss watchmaker Rolex has expanded its relationship with SailGP by signing a new 10-season sponsorship deal with the global sailing championship
SailGP makes new hires, restructures business units
Global sailing championship SailGP has detailed a restructuring plan, with a number of new appointments set to aid the creation of three separate business units
Gracey swaps W Series for SailGP broadcast role
Global sailing championship SailGP has recruited Tom Gracey to the new position of global head of broadcast and media partnerships
Seven to broadcast SailGP’s Sydney event
Australian commercial broadcaster Seven Network has secured free-to-air rights for the Sail Grand Prix event in Sydney on February 18 and 19
Australia’s SailGP team adds SKYY Vodka as new sponsor
The Australia SailGP team has signed up Campari Australia’s SKYY Vodka brand as a new sponsor in a multi-season deal.
Bernoulli | Locke to debut fan-owned SailGP team
Bernoulli | Locke, a Web3 member-based business community, will debut a fan-owned SailGP team based in Bermuda and the Caribbean after the global sailing series became the first major sports entity to…
Range Rover acquires naming rights to France Sail Grand Prix
Range Rover has been announced as the title sponsor of the forthcoming France Sail Grand Prix
KPMG acquires naming rights to Australian Sail Grand Prix
Multinational professional services company KPMG has been announced as the title sponsor of the Australia Sail Grand Prix as part of a multi-year sponsorship agreement with the SailGP global sailing series