SailGP, the nation-versus-nation sailing league pioneered by Kiwi yachtsman Sir Russell Coutts and Oracle founder and chief executive Larry Ellison, made its British debut during Cowes week. SportBusiness spoke to Coutts after the event
Public interest in sailing tends to peak around America’s Cup where, traditionally, super-rich team-owners invest heavily to build hi-tech boats and to attract crews assembled from around the world.
The organisers of SailGP have stated the debut season of the sailing series attracted more than 133,000 spectators and generated a total economic impact of $115m (€104.5m) for its five host cities.
Video production company Grabyo has stated that social media platforms remain the best medium for events such as SailGP to grow and educate audiences after detailing the success of its partnership with…
SailGP, the new global sailing league developed by software tycoon Larry Ellison and former sailor Sir Russell Coutts, has embraced gaming with the launch of eSailGP, a video game and esports competition…
Sailing series SailGP has announced it will return to Sydney to open its second season as it prepares to wrap up its inaugural campaign next week