National Basketball Association (NBA)

Results extend ongoing trend of viewership lift across North American sports

The National Basketball Association is looking to expand its presence within France by opening the league's first retail store in Paris in partnership with global sports merchandise company Fanatics

Executive led arena transformation, expansion of Gilbert-owned portfolio

Chinese state broadcaster CCTV today (Wednesday) broadcast an NBA game for the first time since October 2020

The National Basketball Association is to stage two preseason games in Japan later this year

Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China. The brand becomes an official partner of the basketball league in China.

The National Basketball Association and technology partner Canon during the recent All-Star Game in Cleveland, Ohio, tested a new volumetric video capture technology allowing for a wide array of replays, opening up many new opportunities for fan engagement, coaching, and analytics. US Editor Eric Fisher reports.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ishveen Jolly, founder and chief executive of OpenSponsorship. Fisher and Russo also discuss the state of the National Basketball Association as it reached its All-Star Game, rising prospects in motorsports for both Nascar and Formula 1, a $100m fundraising round for WSC Sports, the College Football Playoff’s decision to stand pat with a four-team format, and opioid issues surrounding Major League Baseball’s Los Angeles Angels.

Commissioner strikes upbeat tone during All-Star Game news conference

The National Basketball Association has announced that the inaugural NBA HBCU Classic will be simulcast on TNT and ESPN2 on February 19 as part of the 2022 NBA All-Star Weekend in Cleveland, Ohio.

Los Angeles team retains popularity with fans despite on-court struggles

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Mike Raffensperger, FanDuel chief marketing officer. Fisher and Russo also discuss the start of the National Football League playoffs following a banner regular season for the property, the completion of a digital rights agreement between Sinclair Broadcast Group and the National Basketball Association, and the Covid-19 drama between Serbian tennis star Novak Djokovic and the Australian government.

Rights agreement joins one made last month with the National Hockey League

Agreement advances efforts for planned regional streaming service

National Basketball Association commissioner Adam Silver has said the league has "no plans" to suspend its season despite the rising number of Covid-19 cases which have caused widespread disruption to…

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Peter Freund, chief executive of the Endeavor-controlled Diamond Baseball Holdings. Fisher and Russo also discuss the National Football League’s initial awarding of international business rights to certain clubs; the official placement of Super Bowl LVIII in 2024 in Las Vegas, Nevada; heightened issues in the sports industry due to Covid-19; and they recap their top stories of 2021.

The National Hockey League and NHL Players Association are actively discussing player participation at the Beijing Winter Olympics and expect to announce a decision on the matter in the "coming days.

The National Basketball Association has appointed The Last Dance executive producer Gregg Winik as president of content and executive producer