Microsoft
NBA signs multi-faceted technology partnership with Microsoft
The National Basketball Association has signed a multiyear, multi-faceted partnership with technology giant Microsoft aimed at elevating the fan experience and how consumers interact with the league, in…
NFL expands technology partnership with Microsoft to include Teams platform
The National Football League has expanded its partnership with technology giant Microsoft, in a multiyear deal
Wada assessing Russian responses, Microsoft details Strontium cyberattacks
The World Anti-Doping Agency (Wada) has said it has received further responses from Russian authorities to its queries relating to “inconsistencies” found in data retrieved from a Moscow laboratory, whi…
New Seattle Sounders investors include celebs, local business titans
Investors in perennially strong MLS club include Seahawks quarterback, Microsoft CEO, music stars
Native advertising | How NFL partners broaden their reach through Madden series
SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available