Microsoft technologist Jesus Serrano talks to Kevin McCullagh about the promise of the metaverse and how sports organisations should approach this burgeoning tech space.

The Women's National Basketball Association's Atlanta Dream has brought in Microsoft as its new jersey patch sponsor as part of a wide-ranging multiyear agreement with the American multinational technology…

Agreement to create world's third-largest gaming company by revenue

The Global Sports Innovation Centre, the sports technology industry network backed by software giant Microsoft, yesterday officially opened its new Asia-Pacific base in Singapore

Ice Cube's Big3 basketball league has expanded its partnership with Microsoft, naming the multinational technology company the official technology partner of the league.

The Big3 basketball league has unveiled a partnership with multinational technology company Microsoft for the 2021 Big3 SuperDraft, which is taking place June 14 at the Microsoft Lounge in Los Angeles,…

Spanish football’s LaLiga has expanded its association with technology giant Microsoft in a deal that the two parties claim will “digitally transform football globally”. U

Initiative will focus on supporting minority-led technology startups

The International Tennis Federation has rebranded the Fed Cup, the women’s international teams event, as the Billie Jean King Cup by BNP Paribas in a tribute to the iconic female tennis player and pioneer f…

The NBA has taken fan engagement in the wake of Covid-19 to a new level by allowing at-home viewers to be seen and heard by their favorite players in Orlando. Bob Williams reports

Mixer, the esports live streaming platform owned by technology giant Microsoft, is to be closed from July 22, following a deal struck between its owner and Facebook

The National Basketball Association has signed a multiyear, multi-faceted partnership with technology giant Microsoft aimed at elevating the fan experience and how consumers interact with the league, in…

The National Football League has expanded its partnership with technology giant Microsoft, in a multiyear deal

The World Anti-Doping Agency (Wada) has said it has received further responses from Russian authorities to its queries relating to “inconsistencies” found in data retrieved from a Moscow laboratory, whi…

Investors in perennially strong MLS club include Seahawks quarterback, Microsoft CEO, music stars

SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available