Lega Serie B
Serie B approves formation of new broadcast rights company
Lega Serie B, the organising body for the second tier of Italian club football, has unanimously approved the formation of a new media company that will manage the sale and marketing of television rights…
Lega Serie B moves closer to TV rights tender with guidelines revision
Lega Serie B, governing body of the second tier of Italian club football, has revised guidelines for the marketing of its broadcast rights for the next cycle
Serie B and Konami strike new licensing agreement
Lega Serie B, the governing body for Italian football’s second division, has signed a new licensing agreement with video game developer Konami Digital Entertainment.
CASE STUDY | Lega Serie B’s social media strategy
In-depth interview with Federico Smanio, head of digital and fan relations at Italian football's Lega Serie B, who explains the organisation's social media strategy, which is hindered by regulations preventing it from publishing match videos on social feeds.