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Zala Springs Golf Resort engages IMG

The IMG agency has been appointed to provide management, marketing and communications consultancy services at the Zala Springs Golf Resort in Hungary as the venue looks to establish itself as one of Europe’s best new courses.

Zala Springs is located within a two-hour drive of Budapest, Vienna, Zagreb and Ljubljana, and features a Robert Trent Jones Jr championship course as well as a modern clubhouse.

The course, which is 20 minutes from Lake Balaton, will open a new extensive wellness centre next spring. On-site accommodation is provided through 32 apartments and penthouse suites.

Russell Hannah, senior director of golf at IMG, said: “Zala Springs has all the attributes required to become a truly iconic golfing venue and we are delighted that it has joined our growing portfolio of world class golfing properties.

“The combination of IMG’s unique expertise and global reach with the passion, knowledge and experience of the Zala Springs team will ensure that it delivers a truly world class experience and receives the international recognition and success it so clearly deserves.”

Tamas Benkocs, president and chief executive of Zala Springs, added: “Having already established ourselves as one of the finest golf resorts in the region, the time is now right to further elevate our status. With IMG’s global brand and heritage and commitment to quality, we are confident that they are the right partners to support us with our ambitious plans and we look forward to a rewarding and beneficial relationship.”

IMG currently provides management and marketing services to over 20 clubs and resorts around the world.