HomeNewsSponsorship & MarketingCricketAustralia

Woolworths extends with Cricket Australia

Image: Cricket Australia

Retail chain Woolworths and Cricket Australia have signed a two-year extension to its sponsorship focused on the next generation of Australian cricketers.

The previous deal ran from 2018-19 to 2021-22 and was thought be worth about AUS$3m ($1.9m/€1.9m) per season, according to SportBusiness Sponsorship’s 2022 Data Snapshot on Australian sport.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here