The World Curling Federation (WCF) has revealed that the competition previously known as the World Series of Curling will now become the Curling World Cup.
The WCF made the announcement in Beijing this week during an official signing ceremony with the Chinese Curling Association and China-based sports promotional company Kingdomway.
Each season of the four-stage Curling World Cup will begin in China in September and will be followed by legs in Europe in December, America in January and a Grand Final in Beijing in May.
Each stage will include women’s, men’s and mixed doubles tournaments, with eight member associations to compete. The WCF said that it is currently tendering for a European and American host city.
WCF president Kate Caithness said: “The Curling World Cup shoulders an important mission as we move towards the Olympic winter Games Beijing 2022. With the competition to be broadcast worldwide the Curling World Cup will improve the influence of curling globally.”
Jiang Bin, chief executive of the Kingdomway Group, added: “For creating atmosphere to the Beijing winter Olympic Games, all the final competitions will be held in Beijing in the next four years. Meanwhile, we welcome more cities which devote themselves in winter sports and the project for 300 million people, to join us (in winter sports). In marketing, Kingdomway Sports will improve the promotion, step by step and aim to provide high-level and professional competition for the curling amateur.”
The Curling World Cup will begin in the 2018-19 season. The WCF first revealed details of the new event in September, when Kingdomway agreed a deal to invest more than $10m (€8.2m) in the sport over a four-year period.
The funding will be put towards the World Cup and the general development of curling in the lead-up to the 2022 winter Olympic Games in Beijing.