Sports data and technology company Genius sports has ramped-up its focus on global football, with the appointment of Daniele Gonteri from Uefa.
Gonteri, who will be the company’s head of football, based in Lausanne, was responsible for driving the development and digital transformation of Uefa’s 55 National Association Members.
His move underscores the current commercial excitement around the sports data sector which is central both to maximising revenues from betting and providing critical integrity safeguards. As a result, the sector has attracted significant investment from private equity.
Genius Sports provides a range of data products and integrity services to sports bodies and betting organisations. Last year the company was acquired by Apax Partners, while Canada Pension Plan Investment Board and TVC bought a minority stake in another major player in the sector, SportRadar.
Much of the investment activity was attributed to the decision of the US Supreme court to allow state-by-state legalisation of sports betting, opening up a major new market.