Esports superstar Tyler “Ninja” Blevins has announced he is taking his video game live streams from the Amazon-owned Twitch to Microsoft’s Mixer platform on an exclusive basis.
Ninja, who is best known for playing Fortnite, has more than 14 million followers on Twitch and many are expected to now follow over with him.
It is unclear how much Mixer is paying Ninja for his services, if the deal is performance related, or if the partnership is for a certain time period.
Ninja’s first Mixer stream will be at Lollapalooza 2019, a four-day music festival slated for August 2-4 in Chicago.
The move is widely expected to become a huge boost for Mixer, which has struggled to compete with streaming competitors such as Twitch and YouTube after debuting in 2016.
According to a press release, Ninja will attend broader gaming events and activations throughout the year in support of Mixer.
Twitch said in a statement: “We’ve loved watching Ninja on Twitch over the years and are proud of all that he’s accomplished for himself and his family, and the gaming community. We wish him the best of luck in his future endeavors.”