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Tampa Bay Buccaneers engage Legends as hospitality rights partner

The Tampa Bay Buccaneers have announced an agreement with Legends to become the new exclusive Hospitality Rights Partner at their Raymond James Stadium home.

Under terms of the multi-year partnership agreement, the experiential services agency will manage and operate the stadium’s general and premium concessions including, club level, Hall of Fame level, suites, special event catering and restaurant dining programs. Plans include the enhancement of food offerings throughout the stadium.

Buccaneers chief operating officer, Brian Ford, said of the deal: “We continuously strive to provide our fans with best-in-class customer service and we value the vital role that food and beverage play in that game-day experience. Legends has built its brand around a customer-focused approach and we have a shared commitment to provide fans with an unmatched level of food offerings and service at every Raymond James Stadium event moving forward.”

Under the deal, the Buccaneers said they will work with Legends to identify and develop new food and beverage presentation concepts. A new point-of-sale system and digital menu boards are two of the upgrades planned for the inaugural season of the partnership. In addition, Ford F-150 Hall of Fame Club and Mercedes-Benz Hall of Fame Club members will also benefit from a more robust “all inclusive” menu with the addition of beer, wine and spirits options included in the set ticket price.

Legends chief operating officer, Mike Tomon, said: “The Bucs are a top-ranking NFL team in customer service experience satisfaction among season pass members. Working together with the Bucs, Legends will implement and execute an exceptional culinary showcase across the building to further elevate stadium events to offer fans a truly outstanding experience.”

The Tampa Bay Buccaneers suffered their worst-attended home game since 2010, when they attracted a crowd of just 40,682 for their match against the San Francisco 49ers in November last year. The team responded by offering season-ticket members two complimentary tickets each for the following game against the Panthers at Raymond James Stadium.