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Suning promises increased investment in sport as it launches Premier League partnership

PP Sports, a division of Suning, launched its three-year broadcasting partnership with the English Premier League at an event in Shanghai last weekend. Suning, one of the largest retailers in China, has promised more investment in the sports industry as part of its commercial strategy.

In 2016, Chinese digital sports media company PP Sports obtained the exclusive broadcasting rights for the Premier League in China and Macau in a three-year deal, starting from 2019-20.

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