US-based sports data and technology company Stats has completed its merger with UK-based operation Perform to create the new outfit Stats Perform.
The move reflects the conclusion of regulatory and closing requirements from a merger initially announced in April. Financial terms from the union were not disclosed. But the deal stems from an investment by Stats controlling owner Vista Equity Partners into a piece of what had been Perform Content.
The funds from the merger will enable DAZN, the over-the-top streaming entity that had been a sister operation to Perform, to continuing its aggressive rights acquisition activities. The subscription-based DAZN will remain a minority equity partner in Stats Perform.
The new Stats Perform, meanwhile, will be a sizable player in the market for sports data, particularly as both the legalization of American-based sports wagering and the desire for analytics-based coaching and athlete performance products continues to grow. The company, meanwhile, also plans a sharply increased presence in artificial intelligence-powered products.
The combined company will have more than 1,600 full-time employees across 25 countries, including more than 40 artificial intelligence scientists.
“Through AI we are able to discover hidden patterns in sports,” Stats president Carl Mergele said. “This allows us to better understand the complexities of a game and project those patterns forward to predict future outcomes. The combination of Stats Perform will give us greater ability to extract new insights and context.”