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Sportfive to roll out esports operations globally with Gyllensvärd given key role

The Sportfive agency has established an international esports unit, naming Eike Gyllensvärd to the newly-created position of executive vice-president of global esports partnerships.

Having formed an esports operation at its German arm in 2016, Sportfive has upped its involvement in the sector since – most notably in the sponsorship sales space – and is now rolling out its activities globally.

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