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Ex-ICC and IMG executive Hunter given Six Nations commercial role

Six Nations Rugby has named Rupert Hunter as its new chief commercial advisor, replacing Dave Kavanagh.

Hunter’s most recent role in sport was with the International Cricket Council, where he served as head of brand partnerships. He joined the ICC in October 2015 and was responsible for the development of brand partnerships across sponsorship and licensing.

He has previously held a range of roles at the IMG agency, including head of media sponsorship for IMG Media. Between 2009 and 2015, he worked as IMG’s project director for Golfing World, the multi-platform golf magazine show owned and operated by the agency.

Hunter follows on from Kavanagh, who will join Irish Pro14 team Munster Rugby in January as head of commercial and marketing.

Hunter (pictured) was also head of business development at European Tour Productions, which was previously a joint venture between IMG and the European Tour. Following a renegotiation in 2017, the company is now a 100-per-cent subsidiary of the European Tour (although IMG Media still works with ETP in producing and distributing media rights to its properties).

Hunter said: “It is a true privilege to be joining the Six Nations at such an exciting time for the development of the game of rugby. I look forward to playing a part in its future development.”

Six Nations chief executive Ben Morel added: “I am delighted to welcome someone with Rupert’s experience and wealth of knowledge to the Six Nations. I also want to take this opportunity to thank Dave Kavanagh for his many accomplishments with Six Nations during his 16-year tenure. I wish him every success in his new role with Munster Rugby.”

Morel, former EMEA managing director at the NBA, has himself has only been in the chief executive position for a year, having replaced the long-standing John Feehan.

The 2020 Six Nations will run from February 1 to March 14.