The Asian Football Confederation has continued inroads into increasing its exposure in European markets by agreeing a broadcast rights deal with SIA Media Group covering Ukraine, Moldova, Belarus, Lithuania,…
Kelme ups presence in Asia with AFC deal
Sportswear brand Kelme has become the sports apparel and official ball supplier for the Asian Football Confederation, covering the governing body’s 2021 to 2024 rights cycle.
FSDL to sell AFC media rights in Indian subcontinent across 2021-24 cycle
The Asian Football Confederation (AFC) has announced a four-year media rights agreement with Football Sports Development Limited, a subsidiary of Indian conglomerate Reliance Industries, across the Indian…
Eneos signs up with AC Milan to increase European exposure
Japanese premium engine oils brand Eneos has become the new ‘Official Motor Oil Partner’ of Italian Serie A club AC Milan.
Comedy Central becomes Union Berlin’s sleeve sponsor in cup competitions
German Bundesliga club Union Berlin will start the new season with the Comedy Central logo on the left sleeve of its playing shirt in cup competitions