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Shinai lands exclusive Women’s World Cup digital rights in China

China's players celebrate their 3-2 victory over South Korea in the 2022 AFC Women's Asian Cup final (by Thananuwat Srirasant/Getty Images)

Shinai, the company that operates sports streaming platform iQiyi Sports, has acquired exclusive digital media rights in China to the 2023 Fifa Women’s World Cup.

The agreement with world football’s governing body is Shinai’s first for a Fifa competition. Shinai will provide all 64 matches in the mainland of China, with exclusive free-to-air broadcast rights to the Women’s World Cup still available for the region.

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